Hyundai to Shut Down NY Financial District Street for Genesis Rides - VIDEO ENHANCED
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New Genesis Sports Sedan Invades Maiden Lane
EDITOR'S NOTE: This page contains four (yes, 4) different Genesis video clips
NEW YORK - August 7, 2008: Tomorrow, August 8th, Hyundai will offer visitors in New York's Financial District an opportunity to take a fast ride or luxurious break in the new Genesis premium sports sedan -- a serious competitor to the likes of Lexus ES, Cadillac CTS and Chrysler 300.
Genesis will be driven on a special course by professional drivers at the annual Financial Community Day Festival (Aug. 8, 11 a.m. to 6 p.m.). Festival visitors will be invited to ride along and experience the power, smoothness and luxury of the new Genesis. Located on Maiden Lane (between Front St. and South St.), the Hyundai display will introduce the Genesis 3.8L and 4.6L models, with base prices of $33,000 and $38,000, respectively.
Hyundai's New York display is a part of a nationwide tour, showing potential buyers a new side to its aggressive product expansion. The company is touring 15 U.S. cities in 17 weeks to introduce the new sports luxury sedan to potential customers. The tour includes a traveling display, eight new Genesis vehicles and a crew of 25-30.
Click PLAY to watch the original debut of the Genesis concept at the 2007 NY Auto Show
Both Genesis models come well-equipped with standard safety features such as Electronic Stability Control (ESC), Anti-lock Braking System (four-wheel disc), front airbags, side airbags at all four doors and roof mounted curtain airbags. It also has electronic active front head restraints that automatically adjust optimally for each individual. Both models also offer XM NavTraffic and Adaptive Front Lighting System (AFLS).
Genesis' performance is exceptional with a Lambda 3.8 V6 or a Tau 4.6 V8 producing 290 and 375 horsepower, respectively. Both engines are mated with advanced six-speed automatic transmissions to produce excellent highway mileage of 27 mpg for the V6 and 25 mpg for the V8. The Genesis 4.6 V8 produces more horsepower per liter and better mileage ratings than the Lexus GS 460 or the BMW 750i. Genesis has more cabin room than either the BMW 5-Series or the Mercedes E-Class, but with more body rigidity and lighter weight. This translates to a quieter, roomier ride that includes Lexicon(R) audio systems as standard equipment. Road & Track's Andrew Bornhop said, "Clearly, Hyundai is proud of the Genesis, and this shows inside, where there are gobs of space and a gently curving dash that looks especially rich, dare I say European, covered with attractively stitched leather." (Road & Track -- May 2008)
Click PLAY to watch the complete Genesis press conference at the 2008 Detroit Auto Show
The interior also includes standard keyless entry and ignition, XM satellite radio, heated seats, iPod and USB au dio integration and Bluetooth connectivity for cell phones. Hyundai's marketing program is designed to show consumers that with Genesis you can have luxury, quality and performance that equals or betters the competition without overpaying. Car and Driver's Michael Austin said, "...the Genesis stands poised to make drivers reevaluate their perceptions of the Hyundai brand, which is good for Hyundai and bad for the competition." (Car and Driver - May 2008)
HYUNDAI GENESIS
-- Electronic active front head restraints that automatically adjust
optimally for each individual
-- Anti-lock Braking System/four-wheel disc brakes
-- Standard Electronic Stability Control (ESC)
-- Front airbags, side airbags at all four doors and roof mounted curtain airbags
-- Lexicon 528-watt discrete audio system with 17 speakers
-- Standard Bluetooth(R) hands-free interface
-- Adaptive front lighting system
-- Tau 4.6 V8 -- 375HP using premium fuel / 368HP using regular fuel
-- Lambda 3.8 V6 -- 290HP/ 24-valve aluminum engine
-- Standard 6-speed automatic with SHIFTRONIC(TM)
-- HID headlights with auto-leveling and Adaptive Front Lighting System
-- A convenient proximity sensor and push button start system is standard
-- Genesis 3.8 -- $33,000
-- Genesis 4.6 -- $38,000
Click PLAY button to watch the Hyundai Genesis promo video
Click PLAY to watch the 2008 British Motor Show Genesis promo video
