Shell Brings More Consumers to the Pump With New Online Offerings

Interactive Tools, Games, Giveaways and Product Information Now Just a Click Away

HOUSTON, Aug. 11 -- Now consumers can win free Shell fuel, play a new racing game, and join a movement to help protect the nation's vehicles from gunk -- all online! Today Shell introduced a number of new, interactive components to its U.S. Web site, including the "Shell $2,900 EVERY DAY Giveaway" promotion with chances to win free Shell fuel every 29 minutes, a blog by automotive expert Dr. FuelGood, discussion boards, all-new videos featuring the Shell Passionate Experts, new Shell Refillable Cards, and much, much more! All of these efforts are designed to educate consumers about fuel quality and drive traffic to Shell stations across the country.

"These new additions to the Shell online line-up provide consumers with an experience that's both entertaining and informative," said Karen Wildman, Shell brand and communications manager. "Not only do we enjoy providing Shell customers with interactive games and giveaways, but it's also important for motorists to stay informed to ensure they are making smart decisions at the pump."

Win FREE Shell Fuel EVERY DAY

One of the new highlights of the site is the "Shell $2,900 EVERY DAY Giveaway" promotion, running August 4 through September 28. Spotlighting the No. 29 Shell-Pennzoil car, the promotion offers Shell customers the chance to instantly win $2,900 in free Shell fuel -- both online and at Shell retail locations. At participating stations, customers will receive a scratch-and-match game card with any fuel purchase -- they just scratch the gunk off the valves to see what they have won. Plus, the game cards will feature two online codes for more chances to win. By visiting http://www.shell.us/gasgiveaway, visitors can also play a Shell racing game for the chance to win free Shell fuel every 29 minutes and thousands of other great prizes, including No. 29 Shell-Pennzoil merchandise autographed by Kevin Harvick and a limited edition 105th Anniversary Harley-Davidson(R) Motorcycle. After playing only four game codes, participants can also download a FREE Shell racing game. Consumers may also write in for a free game card.

While Shell customers in Maryland, New Jersey and Virginia are not eligible for the "Shell $2,900 EVERY DAY Giveaway," they have their own chances to win by participating in the "Get a Free Race Cup" promotion. With a minimum purchase of 10 gallons while supplies last (no purchase required in New Jersey), customers can collect three 32 oz. collectible racing cups featuring the Richard Childress Racing drivers -- Kevin Harvick, Jeff Burton and Clint Bowyer.

Join the Gunk-Free Movement

Adding to the online experience, consumers are encouraged to stop by the all-new "Americans for a Gunk-Free Nation" (AGFN) Web pages and join the movement to help stop gunky build-up! With the help of ASE-certified mechanic and automotive expert Sam Memmolo, also known as "Dr. FuelGood," this group of passionate drivers is determined to help protect the nation's engines from gunk and keep America's vehicles healthy. The brand new pages feature Dr. FuelGood's blog, where visitors can participate in the dialogue as he blogs about vehicle health, car care and how to get the most out of every gasoline purchase.

Learn from the Shell Passionate Experts

When it comes to fuel quality, Shell customers have continued to rely on the expertise of the Shell Passionate Experts, and now these two lab coat-wearing scientists have updated Web pages on the Shell U.S. site that include their all-new TV spots and online videos. Watch as the Passionate Experts launch a "Fuel Injector Symphony" and chat with Kevin Harvick about his "Minivan." All the new videos can be accessed via the "Jumbotron" in the virtual lobby. Visitors can also navigate through the virtual testing facility to experience the laboratory, garage, lounge and test bay. The pages include information about Shell gasolines, Shell and NASCAR, the Shell Platinum MasterCard and much more, and also offers widgets and screen saver downloads, cell phone ringtones, games and merchandise. Check it out at http://www.passionate-experts.shell.com/.

Customize your Shell Refillable Cards

Also joining the Shell online line-up is the all-new My Shell Bucks page. Participants can go online 24 hours a day, seven days a week, and instantly load up to $300 on their Shell Refillable Card, which can then be used like cash at any Shell station. Great for college-bound drivers, high-school drivers, or as gifts for relatives, friends, and family, the Shell Refillable Card can help motorists control and manage spending.

To start your experience with Shell online, check out the individual pages or visit the Shell U.S. homepage at http://www.shell.com/us.