Dale Jarrett Racing Adventure Posts 138 percent Increase in August Online Sales

NEWTON, N.C., Sept. 4, 2008 - Dale Jarrett Racing Adventure, Inc. (OTC:DJRT) (BULLETIN BOARD: DJRT) , a "Full Throttle" lifetime experience company, today reported a 138% increase in August online sales when compared to the previous year. The company debuted its new corporate website, www.RacingAdventure.com , on April 1st, and since then online sales are up 44% (April 1st - August 31) when compared to the same period in 2007.

Tim Shannon, President and CEO commented, "Our business continues to be very strong, with online sales gaining momentum every month since inception. In the month of August, www.RacingAdventure.com tallied over 15,000 unique visits (+67% over Aug 2007), and over 1,100,000 hits (+113% over Aug 2007). We book online sales as revenue on the day the client races, so we look forward to these record online sales translating into increased revenues in the coming months."