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Honda Announces Pricing for Restyled 2009 Honda Element


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TORRANCE, Calif., Oct. 29 -- The restyled 2009 Honda Element builds on its spacious and versatile character by adding a more chiseled exterior appearance and a refreshed interior design with an expanded selection of available high-tech and functional features. The entry-level SUV goes on sale today with a Manufacturer Suggested Retail Pricing (MSRP(1)) starting at $20,175 for the 2009 Element 2WD LX, plus a destination and handling charge of $670, American Honda Motor Co, Inc., announced today.

For 2009, Honda has enhanced each of the three unique Element styles that range from the rugged and simple Element LX, to the more refined Element EX, to the sporty Element SC. Available new features on the Element EX and SC include the Honda Satellite-linked Navigation System(2) with Voice Activation and a rearview camera (automatic transmission-equipped vehicles only); USB digital media connectivity; and improved overhead console storage areas with modular compartments.

Significant exterior styling changes include a new front grille and bumper design, restyled front fenders (now metal, previously composite material), a new hood design, squared wheel arches, and new headlight and taillight configurations.

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"The Element's key strength is a spacious, versatile and rugged interior that adapts quickly and conveniently to people and cargo," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "For 2009, the enhancements strengthen the totally unique original concept with more refinement and functionality."

New interior changes include new, brighter color schemes with titanium-look side linings, new fabric patterns, and revised switchgear designs and meter graphics. A restyled low-profile center console is standard on the Element LX.

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The Element EX adds a new convertible center console with a removable cooler/storage box while the Element SC retains its exclusive center console. For additional storage, the Element EX and SC are equipped with a modular three-compartment overhead console based on the Railport(TM) Vehicle Personalization System, expanding the vehicle's hidden storage versatility compared to the previous version. The new overhead console includes two large storage bins that can accommodate CD cases and similar items and a rear storage area for sunglasses.

The 2.4-liter i-VTEC(R) 4-cylinder engine is available with either a standard 5-speed manual transmission or an available 5-speed automatic transmission. Real Time 4WD(TM), available on the Element LX and EX, enhances all-weather traction. The Element LX and EX continue to be available in two-wheel-drive and four-wheel-drive configurations, while the sport-tuned Element SC continues to be available exclusively in two-wheel-drive. EPA city/highway fuel economy ratings(3) range from 20/25 for two-wheel-drive models with an automatic transmission to 18/23 for manual transmission models with either two-wheel-drive or Real Time 4WD.

  2009 Pricing and EPA Data

                                                               City/Hwy/
  Model                     Transmission           MSRP(1)     Combined(3)
  -----                     ------------          -------     -----------

  Element 2WD LX             5-Speed Automatic    $20,175      20/25/22

  Element 2WD EX             5-Speed Automatic    $22,285      20/25/22

  Element 2WD EX with Navi   5-Speed Automatic    $23,985      20/25/22

  Element 2WD SC             5-Speed Manual       $23,170      18/23/20
                             5-Speed Automatic    $23,970      20/25/22

  Element 2WD SC with Navi   5-Speed Automatic    $25,670      20/25/22

  Element 4WD LX             5-Speed Automatic    $21,375      19/24/21

  Element 4WD EX             5-Speed Manual       $22,685      18/23/20
                             5-Speed Automatic    $23,485      19/24/21

  Element 4WD EX with Navi   5-Speed Automatic    $25,185      19/24/21

The Element is assembled in Ohio at the Honda of America Mfg., Inc., East Liberty Auto Plant using domestic and globally sourced parts. For more information and downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

  (1) MSRP excluding tax, license, registration, $670.00 destination charge
      and options. Dealer prices may vary.
  (2) The Honda Satellite-Linked Navigation System is available on automatic
      transmission-equipped Element EX and SC models in the United States,
      except Alaska. See your Honda dealer for details.
  (3) Based on 2009 EPA mileage estimates, reflecting new EPA fuel economy
      methods beginning with 2008 models. Use for comparison purposes only.
      Do not compare to models before 2008. Your actual mileage will vary
      depending on how you drive and maintain your vehicle.