F-Series Powers Ford to Highest Retail Share in Two Years; Flex, Lincoln MKS Gain More Retail Share
 Ford F-150 |
- Ford's F-Series drove through economic gauntlet to post October sales of 43,324, lifting Ford to highest retail share in two years.
- New F-150 launch begins from position of strength with the one and only 'Truck of Texas' crown in tow.
- Ford Focus, Fusion and Escape also contribute to strong retail performance.
- New Ford Flex crossover and Lincoln MKS sedan continue to grow retail share.
- Ford, Lincoln and Mercury sales totaled 129,121.
DEARBORN, MI - November 4, 2008: An economic gauntlet, the likes of which haven't been seen in more than two decades, could not deter Ford's best-selling F-Series truck. Ford dealers celebrated Truck Month by delivering 43,324 F-Series in October.
October also marked the annual Texas Truck Rodeo competition conducted by the Texas Auto Writer's Association, punctuated with the new F-150 besting all competitors to take the coveted "Truck of Texas" crown.
"We're launching the new F-150 from a position of strength," said Jim Farley, Ford group vice president, Marketing and Communications. "The F-150 has raised the bar again with best-in-class capability and unsurpassed fuel economy."
The 2009 model Ford F-150 has class-leading capability, delivering 11,300 pounds towing and 3,030 pounds payload and unsurpassed fuel economy of 21/15 highway/city mpg with the SFE package, which is available on F-150's highest volume XL and XLT series.
The national marketing launch of the F-150 began Sunday, Nov. 2, and nearly 3,000 new F-150s already were delivered to customers in October.
 Ford Flex |
 Ford Focus |
Ford, Lincoln and Mercury sales totaled 129,121 in October, down 29 percent compared with a year ago.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY OCTOBER 2008 U.S. SALES
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October % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 114,969 159,361 -27.9 1,468,488 1,780,286 -17.5
Lincoln 7,399 10,229 -27.7 90,223 112,678 -19.9
Mercury 6,753 12,844 -47.4 103,631 142,587 -27.3
----- ------ ------- -------
Total Ford,
Lincoln and
Mercury 129,121 182,434 -29.2 1,662,342 2,035,551 -18.3
Volvo 3,717 7,761 -52.1 63,745 88,645 -28.1
----- ----- ------ ------
Total Ford Motor
Company 132,838 190,195 -30.2 1,726,087 2,124,196 -18.7
Ford, Lincoln and
Mercury Sales By Type
Cars 40,854 55,812 -26.8 591,606 643,813 -8.1
Crossover Utility
Vehicles 22,552 36,852 -38.8 318,455 339,476 -6.2
Sport Utility
Vehicles 9,102 19,730 -53.9 137,498 235,814 -41.7
Trucks and Vans 56,613 70,040 -19.2 614,783 816,448 -24.7
------ ------ ------- -------
Total Trucks 88,267 126,622 -30.3 1,070,736 1,391,738 -23.1
------ ------- --------- ---------
Total Vehicles 129,121 182,434 -29.2 1,662,342 2,035,551 -18.3
FORD BRAND OCTOBER 2008 U.S. SALES
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October % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,299 5,098 -35.3 42,616 51,286 -16.9
Taurus 2,517 5,361 -53.0 46,167 57,875 -20.2
Fusion 10,836 11,210 -3.3 128,381 123,729 3.8
Focus 10,576 12,934 -18.2 175,958 145,977 20.5
Mustang 4,686 9,156 -48.8 83,557 118,959 -29.8
GT 0 0 NA 0 231 -100.0
- - - ---
Ford Cars 31,914 43,759 -27.1 476,679 498,057 -4.3
Flex 2,017 0 NA 9,569 0 NA
Edge 5,951 14,133 -57.9 99,781 103,809 -3.9
Escape 9,886 12,174 -18.8 135,558 139,911 -3.1
Taurus X 1,329 4,204 -68.4 20,907 34,615 -39.6
----- ----- ------ ------
Ford Crossover
Utility Vehicles 19,183 30,511 -37.1 265,815 278,335 -4.5
Expedition 3,647 5,931 -38.5 46,919 77,144 -39.2
Explorer 3,991 9,786 -59.2 68,330 118,321 -42.3
----- ----- ------ -------
Ford Sport Utility
Vehicles 7,638 15,717 -51.4 115,249 195,465 -41.0
F-Series 43,324 51,741 -16.3 436,022 588,952 -26.0
Ranger 3,891 4,775 -18.5 58,706 62,209 -5.6
Econoline/Club Wagon 8,429 12,013 -29.8 109,848 142,776 -23.1
Freestar 0 0 NA 0 2,390 -100.0
Low Cab Forward 30 165 -81.8 775 2,422 -68.0
Heavy Trucks 560 680 -17.6 5,394 9,680 -44.3
--- --- ----- -----
Ford Trucks and Vans 56,234 69,374 -18.9 610,745 808,429 -24.5
------ ------ ------- -------
Ford Brand 114,969 159,361 -27.9 1,468,488 1,780,286 -17.5
LINCOLN BRAND OCTOBER 2008 U.S. SALES
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October % Year-To-Date %
2008 2007 Change 2008 2007 Change
MKS 2,072 0 NA 8,924 0 NA
MKZ 1,309 2,941 -55.5 26,223 28,478 -7.9
Town Car 1,146 477 140.3 12,831 26,057 -50.8
MKX 1,459 3,787 -61.5 25,436 30,737 -17.2
Navigator 1,034 2,358 -56.1 12,771 20,087 -36.4
Mark LT 379 666 -43.1 4,038 7,319 -44.8
--- --- ----- -----
Lincoln Brand 7,399 10,229 -27.7 90,223 112,678 -19.9
MERCURY BRAND OCTOBER 2008 U.S. SALES
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October % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Grand Marquis 1,967 3,595 -45.3 25,058 41,875 -40.2
Sable 645 1,818 -64.5 14,356 18,483 -22.3
Milan 1,801 3,222 -44.1 27,535 30,863 -10.8
Mariner 1,910 2,554 -25.2 27,204 30,404 -10.5
Mountaineer 430 1,655 -74.0 9,478 20,262 -53.2
Monterey 0 0 NA 0 700 -100.0
- - - ---
Mercury Brand 6,753 12,844 -47.4 103,631 142,587 -27.3
VOLVO BRAND OCTOBER 2008 U.S. SALES
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October % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
S40 501 1,113 -55.0 8,638 15,758 -45.2
V50 187 241 -22.4 1,557 2,426 -35.8
S60 612 1,113 -45.0 8,269 15,468 -46.5
S80 424 892 -52.5 9,235 10,850 -14.9
V70 140 218 -35.8 2,812 3,102 -9.3
XC70 469 1,036 -54.7 8,204 10,026 -18.2
XC90 901 2,278 -60.4 16,193 25,749 -37.1
C70 244 388 -37.1 5,142 3,922 31.1
C30 239 482 -50.4 3,695 1,344 174.9
--- --- ----- -----
Volvo Brand 3,717 7,761 -52.1 63,745 88,645 -28.1
