GM: Death of an American dream

General Motors was the Great American Company. But by clinging to the attributes that made it an icon, GM drove itself to ruin.

By Alex Taylor III, senior editor

Fortune Magazine: Back in 2004, when it was still relatively flush, General Motors invited automotive journalists to the South of France for a three-day "global product seminar." The idea was that writers like me would drive new cars, consume loads of free food and wine, pal around with executives, and develop favorable opinions about GM.

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