New Ford Fiesta Triggers Retail Surge

BRENTWOOD, United Kingdom - 18 December, 2008: Nearly 11,500 new Ford Fiesta models have been snapped up in the UK in just 77 days since it went on sale on 1st October – and with more than 9,000 going to retail customers. That equates to almost 80 per cent – a substantial increase on the normal retail rate of 60 per cent.

The Zetec model remains the most popular, taking 51 per cent of sales. Zetec models have been introduced with a £500 customer saving and free Bluetooth. The most popular colour has been Panther Black (21 per cent) followed by the new Hot Magenta (15 per cent).

Mark Simpson, marketing director, Ford of Britain, said: "Dealers are telling us that people are coming out of their Peugeot 207s and Renault Clios to get into new Fiesta. Fabulous style, high levels of equipment and a great price are the reason they want to be seen in the new Fiesta. We expect to attract even more sales from business and economy-minded drivers next year when our ECOnetic model goes on sale."

The new Ford Fiesta range opens with the Studio at £8,514.26, and extends to the top of the range Titanium priced from £11,841.91. A sporty Zetec S is in the line-up from £12,331.28 and the 76mpg ECOnetic model is priced from £11,594.68.