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Kia Amanti Achieves High Marks In The 2008 Strategic Vision Customer Delight Index Report


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IRVINE, USA - January 12, 2009 – Garnering another significant accolade, Kia Motors America (KMA) announces the upscale Amanti topped the large car segment in the 2008 Strategic Vision Most Delightful Vehicle study. According to the San Diego-based research firm, Most Delightful vehicles meet owners’ foundational needs while maintaining optional desires which include thoughtful engineering, alluring design cues, performance and fuel efficiency.

“As a safe, reliable and attractive full-size sedan, Amanti meets drivers’ needs at an exceptional price point,” said Michael Sprague, vice president of marketing, KMA. “Leading the Strategic Vision Most Delightful Vehicle study is another example of Amanti’s strengths and of Kia Motor’s commitment to providing a line-up embodying quality, fuel efficiency and value.”

Having also topped the Strategic Vision SmartGreen IndexSM and Total Value Index® in the large car segments and a recipient of a “Good” rating from the Insurance Institute for Highway Safety (IIHS) in frontal and side impact crash tests, the well-appointed Amanti offers outstanding safety features, luxury and overall convenience in the full-size sedan segment. Amanti offers a long list of standard amenities, including: eight airbags; leather seats, chrome and wood accents; and a 3.8-liter all-aluminum DOHC V6 engine which generates 264 horsepower and 260 pound-feet of torque.