Have The Verve - To DriveSexy With Peugeot

COVENTRY, United Kingdom – February 4, 2009: Supplementing Peugeot’s new ‘DriveSexy’ campaign, being advertised in press and media this week, a new range of ‘Verve’ Special Edition cars highlight the extra features of specification that enhance the appeal and value of its attractive car range of low-emitting, low-taxation, high-economy stylish and quality cars.

The new Peugeot 107 Verve features extra equipment (over the popular 107 Urban model) including air conditioning, 14” alloy wheels, a rev counter, Verve floor mats and external Verve identity badges. Available in Laser Red, Raven Black and new Electra Blue, the Verve also includes exclusively the new Mandalin Orange, which along with Raven Black models features the new ‘Code’ orange trim also exclusive to the Verve model. Prices are being promoted* from £8,145 with Peugeot Passport at 5.9% APR is also available, with deposits up to 40%.

The new Peugeot 207 Verve also features an enhanced specification; with the ‘Sport’ bumper design with integrated fog lights, 15” Monaco alloy wheels, air conditioning, Bluetooth, Verve badges and floor mats complementing the unique trimmed interior. To complement the new interior trim the colour range has also been revised to include Aluminium silver, Neysha Blue, Onyx black and Flamenco red. The 207 Verve can be chosen with a 1.4-litre 75bhp petrol or diesel HDi 70 engine, in three or five-door bodystyles and with prices promoted* from £9,490.

The new Peugeot 308 Verve builds on the already well-specified 308 five-door hatchback, but adds key features of appeal that include as standard; Bluetooth, 16” Izalco alloy wheels, air conditioning and Verve badges and mats. Available with a choice of the petrol VTi 95 or VTi 120 or diesel HDi 90 engines and paintwork in either Nera Black, Babylon Red or Hurricane Grey, with prices promoted* from £12,495.

* All three models are being promoted in press national advertising highlighting published pricing for ‘participating dealers only’. Television advertising commences this week (w/c 2nd February) with the 207 Verve, followed by a Peugeot 308 Verve campaign from 1st March 2009.

This week is also the launch of Peugeot’s drivesexy.com – a central platform of the Verve campaign, and the subject of a separate press release.

Christian Stein, Peugeot’s UK Marketing Director, says: “The new Peugeot Verve Special Editions bring great value to our exceptional product range, while our online DriveSexy.com campaign is an approach we strongly advocate participation in. Take a look if you can, because we’d ask - why drive predictable, when you can DriveSexy?”