New 2010 Ford Mustang Is Fast, Fun, Affordable; Price Starts Under $21,000 With Unsurpassed 26 mpg

The 2010 Ford Mustang features a muscular exterior, an upgraded interior, a host of must-have technologies and unsurpassed fuel economy of 26 mpg on the highway, at a starting price value of $20,995

The Mustang features the broadest range of available power in its segment with 210, 315 and 540-horsepower offerings

Mustang and Shelby GT500 are available as a coupe or convertible. An optional factory-installed glass roof is offered on the V-6 and GT premium models

DEARBORN, Mich., February 19, 2009: The fast, fun and affordable legacy that has defined America's favorite muscle car lives on in the new 2010 Ford Mustang, offering design leadership, performance and technology at an exceptional value.

"More than 9 million customers have made Mustang one of the world's most beloved automotive and cultural icons," said Ken Czubay, Ford's vice president of U.S. Sales and Marketing. "Not only is this the best Mustang ever, it's also the best bang for the buck for our customers."

Available this spring, the new Mustang features a new exterior and interior design, upgraded materials and a long list of must-have technologies and standard safety equipment - such as Ford's AdvanceTrac(R) Electronic Stability Control system, all-speed traction control, anti-lock brakes and front and side air bags - for an affordable starting price of $20,995 (excluding destination and delivery) for the V-6 coupe and $25,995 for the convertible.

The V-8 powered GT coupe base price is $27,995; the GT convertible starts at $32,995. The Shelby GT500 Coupe has a MSRP of $46,325, while the GT500 Convertible starts at $51,225.

Contenders Chevy Camaro and Dodge Challenger sport base sticker prices ranging from $1,000 to $2,600 more than Mustang.

Industry Leading Technologies

Mustang further distinguishes itself from the pack with an all-inclusive list of standard and optional industry-leading technologies and safety features, including:

  --  Ford SYNC(R) with 911 AssistTM, Vehicle Health Report (VHR), and new
      Traffic, Directions, and Information services
  --  Voice-activated Navigation with SIRIUS(R) Travel LinkTM
  --  Next-generation ambient interior lighting
  --  Reverse Camera System
  --  SOS Post Crash Alert System

Mustang comes standard with Ford's AdvanceTrac(R) Electronic Stability Control system, which complements the car's standard all-speed traction control and anti-lock braking system. A Sport Mode, available on the GT Premium and Shelby GT500, incorporates a unique calibration of the new AdvanceTrac system, letting the driver enjoy a wider range of Mustang's performance capabilities.

Options Galore

Mustang also offers a wide selection of personalization options from the factory as warranty-friendly Genuine Ford Accessories, from exterior stripes to interior appearance features, wheel selections, communication and entertainment systems and more.

Plus, Mustang enthusiasts can now add Performance Packs available from Ford Racing, including a Power Upgrade Pack, Handling Pack, or SuperPack - all under warranty when installed by a Ford dealer.

Fuel Facts

The 2010 Mustang is jam-packed with unprecedented content, yet it weighs approximately 300 pounds less than the competing Camaro and Challenger. This leaner curb weight gives Mustang a competitive leg up in agility and contributes significantly to Mustang's unsurpassed 26 mpg.

Mustang's available engines, including the GT's beefy 4.6-liter V-8, are designed to use regular 87-octane fuel. Mustang also makes fill-ups more hassle-free with its standard Easy Fuel(TM) Capless Fuel Fuller system, a segment exclusive.