New Marketing Labs Launches Innovators' Road Trip

Program to document and celebrate innovation through America's heartland

CANTON, Mass., March 10 -- New Marketing Labs LLC (www.NewMarketingLabs.com), creators and producers of the Inbound Marketing Summit, today launched the American Innovators' Road Trip. The Innovators' Road Trip is designed to document innovations both historic and contemporary created by individuals and organizations throughout the Heartland of America. The road trip team will be conducting interviews with innovative leaders at organizations such as Ford Motor Company, Rosetta, Maker's Mark, Nationwide Insurance, Gannett, MomsLikeMe.com, Doe Anderson, Louisville Slugger, and many others as they drive from Dearborn, MI to Austin, TX on their way to the SXSW Interactive Festival.

"The Road Trip is a fantastic illustration of how far blogging has come in its ability to share powerful stories with a broader audience. At the New Marketing Labs we strive to create unique projects that build connections between the physical world and the online world," said Chris Brogan, President of New Marketing Labs.

According to New Marketing Labs Vice President, Colin Browning, "The east and west coast of the US frequently have a lot of focus for innovation; however the many great companies and individuals in the heartland of America are doing spectacular work. This trip is designed to highlight these people and organizations." The Innovator's Road Trip team consists of Colin Browning of New Marketing Labs; Jim Storer, Principal, Community Roundtable; John Johansen, social media pundit; and Jeff Cutler, freelance author. The trip blog can be found at http://innovatorsroadtrip.com/ .

The Innovators' Road Trip has been made possible by the generous support of our sponsors: Ford Motor Company, Ripple6, Powered, Inc., and New Marketing Labs.

About New Marketing Labs: Founded and led by Chris Brogan (www.chrisbrogan.com), New Marketing Labs is a hybrid social media agency and events company that strengthens client's connections to their audience through strategically combining content and community marketing with connected online and offline programs. New Marketing Labs also produces the leading event for new marketing, Inbound Marketing Summit. Chris Brogan and his team of online marketing and media professionals work with organizations to build executable strategies to meet its needs, offered through its groundbreaking Project Dogfood(TM) methodology, which takes the best of new methods in content marketing, listening, blogger outreach, and community management, and matches them to your unique needs.

For more information contact: Colin Browning, Vice President cbrowning@newmarketinglabs.com. New Marketing Labs, a subsidiary of CrossTech Media, LLC. 437 Turnpike Street, Canton MA 02021 (781) 821-6600 http://www.newmarketinglabs.com/.