Classic Chevrolet - Grapevine Selects DealerTrend to Build their Next Generation Website

GRAPEVINE, Texas, May 19, 2009 -- Classic Chevrolet of Grapevine, Texas, the largest volume Chevrolet dealers in the Nation, announced that DealerTrend, Inc. will be providing their new website. Classic Chevrolet wanted a way to stand out and provide nothing less than a First Class experience for anyone visiting their website.

What most excited Classic Chevrolet about the DealerTrend product was its technological foundation, which dynamically search engine optimizes every vehicle in the dealer's inventory. This provides incredible opportunities for auto shoppers to find vehicles from Classic when searching through Google or other search engines.

Hagen Durant, the General Manager of Classic Chevrolet said, "Our commitment to customer service extends from our physical showroom to our virtual showroom, and we want to provide a platform that is not only user friendly but unique to our goal of helping prospects and customers along every step of the shopping process. The DealerTrend website helps us do just that."

Robert Avery, CEO of DealerTrend shared, "Our dynamic SEO technology removes the need to create dozens, or even thousands of landing pages manually as it automates the process. DealerTrend automotive website clients have literally thousands of relevant pages indexed by Google without the need to build a finite amount of static landing pages. This increases visibility for dealers like Classic Chevrolet when consumers search for specific vehicles."

While Automotive Search Engine Optimization (SEO) is often an afterthought for many automotive website providers, DealerTrend is one of the few companies in the industry that has built their own back end inventory control and content management system, and is the only online automotive marketing company that has done so with a core focus on SEO to provide a distinct advantage to their dealer clients. They have been utilizing this technique since 2004 and were the first web marketing company to educate auto retailers on its benefits.

Robert Avery continued, "In these challenging economic times dealers are demanding more value for their marketing dollars and our company provides auto retailers with a tangible way to maximize their online initiatives."