The Big American Gas-Guzzler: Down but Not Out

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Washington DC June 2, 2009; The AIADA newsletter reported that even though U.S. pump prices are nearly half the $4 per gallon levels of a year ago, the legions of American fans of gas-guzzling SUVs and trucks don't have much to celebrate.

President Barack Obama's White House has unveiled new fuel-efficiency rules that will push auto companies into making more small cars and General Motors and Chrysler—both heavily associated with large vehicles—have sunk into bankruptcy.

However, Reuters reports that despite opposition, the SUV fan club is still alive and well. Cities like Houston, where driving is at the heart of the daily routine, are proof of the American love affair with the big car.

New fuel rules and Detroit's economic hardships will transform the face of the U.S. auto fleet over time and nudge Americans toward smaller models, but the change will be gradual and driven by financial, not environmental, concerns.

So what exactly can Americans expect as these fuel standards are implemented in future years? The Wall Street Journal is featuring coverage of the changes and how automakers expect to meet the challenge, including smaller engines, more efficient auto design, and a reduction in driver amenities.

Click here to see video coverage of the standards.

To read more about the changes ahead as the automotive industry meets the new fuel standards, click here.

MORE: Big Cars With Fuel Choice Is What's Good For America
MORE: New U.S. Energy Policy Needs Bold; President Obama Gives Us Same Old