Five-Star Style: The New Mercedes-Benz Collection

MELBOURNE, AUSTRALIA – August 3, 2009: Proving this year’s biggest new releases won’t be confined to benchmark-level luxury and sports cars from Mercedes-Benz, the leading German auto maker has just launched its new and exciting range of premium-quality merchandise in Australia.

Comprising themed groups of luxury leather goods, clothing, lifestyle accessories and children’s toys, the range also features seasonal items which will be added on a regular basis. Many of the items featured in the range are already acknowledged as tomorrow’s classic ‘must-haves’.

With international standards of design excellence and quality, the new range is fully coordinated, utilizing a controlled master colour palette that reflects the classic yet contemporary style of Mercedes-Benz cars, thus creating the same timeless look.

Continuing the popular trend from the previous range, the new Mercedes-Benz Collection 2009/2010 also features a selection of exceptional Italian-designed apparel and luggage, including designs for both men and women.

In addition, many of the pieces have been imported from Germany, the home of Mercedes-Benz, which reflect the true values and style associated with the marque.

Of particular significance in the new range is the exclusive ‘signature’ blue and silver stripe pattern, created as a design theme similar to those found in other international luxury brands such as Fendi, Louis Vuitton and Burberry. The pattern features as lining and trimming on a number of the items featured in the range.

The new collection will initially be released through the official Mercedes-Benz dealer network. Many authorised dealers feature dedicated retail areas or merchandise ‘boutiques’, a special retail concept that has expanded in line with the collection’s popularity amongst customers and fans.

The new Mercedes-Benz Collection 2009/2010 offers owners and enthusiasts alike the opportunity to own a small piece of an iconic luxury brand, from affordable key pieces to the most luxurious of items.