CYPRESS, CA - August 3, 2009: Mitsubishi Motors North America (MMNA)
today announced July 2009 sales of 4,487, an increase of 11.1 percent over
June sales, and year-to-date sales of 31,314. MMNA posted its third
consecutive month of increased sales.
July's volume leader was the fuel-efficient Lancer, with 1,712 sold, up
24.4 percent over last month. Sales of the Outlander CUV gained 39 percent
over last month with 984 sold.
Showroom traffic rose sharply in July as consumers began their
comparison shopping with the start of the U.S. government's
cash-for-clunkers rebate program. As expected, sales quickened after the
program started. Mitsubishi has 15 models that qualify under the program's
fuel efficiency guidelines.
"We're cautiously optimistic that consumer confidence is returning, and
that will precipitate incremental long-term growth," said John Koenig,
executive vice president of operations for MMNA.
Adding to the optimism is next month's arrival of the all-new five-door
2010 Lancer Sportback Ralliart and GTS. The Lancer Sportback gives buyers
another intelligent choice for a crisp handling, economical and versatile
Mitsubishi.
About MMNA
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
manufacturing, finance, sales and marketing operations for Mitsubishi
Motors in the United States. MMNA sells coupes, convertibles, sedans, sport
utility vehicles and light trucks through a network of approximately 420
dealers.
For more information on Mitsubishi's full vehicle lineup, visit
mitsubishicars.com. For media information, contact the Mitsubishi Motors
News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
