Iteris Awarded $3.5 Million Traveler Information System Contract from the Los Angeles County Department of Public Works

SANTA ANA, Calif.--Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced that the Los Angeles County Department of Public Works has signed a contract with Iteris for the second phase of the El Segundo Advanced Traveler Information project (the Project). The contract is valued at $3.5 million, starts in August 2009 and is expected to span a period of four years, which includes deployment, operations, and maintenance.

The Project is initially targeted at providing commuters who work near the Los Angeles International Airport area in a large employment center (El Segundo Employment Association), home to many aerospace and high-tech companies, with up-to-the minute traffic information to improve the to-work and to-home commute trips for employees in this area. The Phase 1 project is built upon Iteris’ investment in Advanced Traveler Information Systems (ATIS) and resulted in the deployment of a highly successful pilot system. Phase 2 will provide access to real-time traffic information, such as congestion levels, speeds, incidents and cameras via the Internet, automated voice reporting, and community access television. Iteris’ personalized ATIS services also enable travelers to register their own commute routes and receive updates on traffic conditions on these routes via e-mail.

“Iteris welcomes the County’s decision to press ahead with this next phase of the El Segundo Advanced Traveler Information project,” stated Mr. Abbas Mohaddes, president and chief executive officer of Iteris. “The County clearly recognizes that the Iteris-provided technologies will benefit not only the nine million-plus residents of Los Angeles County, but all of Southern California. Iteris has been developing traveler information systems technologies for several years and we are grateful to continue our leadership role in helping the traveling public by providing congestion relief, improved mobility, and quality of life.”

“Los Angeles County has more traffic congestion than anywhere else in the nation,” added County of Los Angeles Department of Public Works Director, Gail Farber. “Opportunities to build highway capacity or create viable transit options are limited. Therefore, providing clear and consistent information of travel time is not only a smart business practice, it is mission critical.”

“The transportation management objective in our view is simple; to empower all motorists, whether commuting to work or going to the beach, with a tool that allows them to make better choices for travel alternatives and routes,” continued Ms. Farber. “This allows them to save time and money while improving the mobility and air quality condition of our region. Iteris provides us with the tools to make this objective possible and our goal is to demonstrate that the system can be operated, managed, and maintained by Iteris on a financially self-supporting basis.”

The Project complements Iteris’ development of traveler information systems which often form a part of a transportation agency’s 511 system. The Project marks a significant step forward over traditional 511 systems, in allowing travelers to subscribe for personalized services, in addition to the regular free services Iteris provides. The Project also goes beyond current freeway-based traffic information systems by providing information on arterial traffic conditions – a critical aspect of a typical trip.

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the U.S., Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.