Dodge Ram Is Mopar's Most-Accessorized Vehicle
 |
AUBURN HILLS, Mich., Sept. 8 -- -- Dodge Ram owners spend an average of $389 on Mopar accessories -- Mopar offers more than 70 accessories for Dodge Ram -- Mopar announces Top 10 accessories and performance parts for Dodge Ram -- Complete list of accessories and performance parts at www.mopar.com
And the most popular accessory for the all-new 2009 Dodge Ram is ... a brand new set of Mopar tubular side steps.
The award-winning Dodge Ram is the most accessorized vehicle in the Chrysler Group LLC product lineup, followed closely by Jeep Wrangler, Chrysler Town & Country and Dodge Grand Caravan.
"Mopar offers more than 70 proven, quality-tested accessories and parts for customers to personalize their Dodge Ram," said Pietro Gorlier, President & Chief Executive Officer, Mopar Service, Parts & Customer Care. "For all of our Chrysler, Jeep and Dodge vehicles, we offer more than 280,000 parts and accessories for customers to customize or refresh their rides."
Top 10 Mopar Accessories For Dodge Ram
Following is a list of the top 10 most popular Mopar accessories and performance parts - that Dodge Ram owners purchase to personalize their trucks:
1. Tubular Side Steps: Provide skid-resistant stepping surfaces for easy vehicle entry and exit; available in black or chrome and constructed of light-weight anodized aluminum or powder-coated steel. Manufacturer's Suggested Retail Price (MSRP):
Regular Cab - Black $307.00 Regular Cab - Chrome $461.00 Quad Cab - Black $358.00 Quad Cab - Chrome $563.00 Crew Cab - Black $389.00 Crew Cab - Chrome $614.00
2. Bed Liner: Features ribbed design for outstanding drainage. The skid-resistant, under-the-rail liner is tailored for a perfect fit and provides full use of integrated vertical and horizontal storage dividers. MSRP: $325.00
3. Trailer-Hitch Receiver: Designed as a one-piece welded assembly and built to match Dodge Ram's impressive towing capacity, the hitch receiver is covered with a two-layer, E-coat paint finish that resists rust. MSRP: $126.00
4. Trailer-Tow Mirrors: 8.75" x 7.75" mirrors offers improved visibility while towing with convex spotter (3.5" x 4.25") glass for superior blind-spot visibility. Mopar trailer-tow mirrors manually telescopes out 4.5" and folds in. Heated, power control and defrost function remain active. MSRP: $436.00
5. Front-air Deflector: Constructed of shatter-resistant polymers and custom molded to complement Dodge Ram's bold front-end styling, the front-air deflector creates an air stream that directs insects and road spray up and away from the hood and windshield. MSRP:
Smoke $89.10
Body Colored $109.00
Chrome $109.00
6. Deluxe Molded Splash Guards: Designed to be rigid yet forgivable, splash guards are paintable and provide excellent lower-body protection as they are custom-molded to the contours of Ram. MSRP: $43.45/pair
7. Sport Performance Hood: Features an integrated scoop for an aggressive look, the sheet metal replacement hood is manufactured with original equipment materials for a perfect fit and finish. MSRP: $976.00
8. Fiberglass Tonneau Cover: Custom-designed for a perfect match with any Dodge Ram exterior color, the durable, easy-opening cover includes inner and outer liners to prevent cracks and features a built-in tailgate lock for added security. MSRP:
5.7' Bed $1,250.00
6.3' Bed $1,290.00
9. Soft Tonneau Cover: Made of shrink-resistant fabric that features a snapless design for an ultra-clean look, the durable Mopar tonneau cover resists mildew, water and Ultra Violet rays. MSRP:
5.7' Bed $391.00
6.3' Bed $415.00
8.0' Bed $470.00
RamBox $394.00
10. Fog Lights: Designed specifically for Dodge Ram, Mopar fog lights undercut inclement weather and minimize glare. MSRP: $175.00
All-New Dodge Ram
In addition to Mopar accessories, Dodge Ram is loaded with features that set it apart in the full-size truck market. One standout feature is the industry's first-and-only RamBox(TM) cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; a two-foot bed extender and a cargo rail system with sliding adjustable cleats.
The 2009 Ram also includes a first-in-segment coil-spring five-link rear suspension fitted to a solid rear axle that provides ride and handling not found on any other pickup truck. A new 5.7-liter HEMI V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) improve fuel economy and performance.
Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep and Dodge vehicles. Mopar parts are unique in that they are engineered by the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep and Dodge vehicles - a direct connection that no other aftermarket parts company can provide.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's -- the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
