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OKI Data Americas Supports the Maimonides Cancer Center for the Third Consecutive Year with the "Twin Sister" 1955 Pink Cadillac


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MOUNT LAUREL, N.J.--The employees of OKI Data Americas, a leading printer manufacturer, are proud to support the Brooklyn HOGS Third Annual Breast Cancer Ride to Live on October 10th at KeySpan Park, home of the Brooklyn Cyclones. This year will be the third consecutive year that OKI Data Americas will be supporting the event through the company’s Color Me OKI philanthropic program. This year the program is providing the “Twin Sister” 1955 Pink Cadillac Fleetwood, an exact replica of the pink Cadillac that Elvis gave his mother, along with an Elvis Tribute Artist to entertain the crowd. The restored Cadillac symbolizes the process women must go through when rebuilding their mind, body and souls after battling breast cancer.

The Annual Breast Cancer Ride to Live fundraiser is presented by Maimonides Medical Center, in partnership with Brooklyn Harley-Davidson and The Brooklyn Chapter of the Harley Owners Group. Hundreds of motorcyclists are involved to raise money and partake in a scenic motorcycle ride from Brooklyn Harley-Davidson to KeySpan Park, where they will enjoy a barbecue with live music, sponsor tables and other exciting activities. All net proceeds from the benefit will go to support the Brooklyn Breast Cancer Program at Maimonides Cancer Center, led by world-renowned surgeon, Dr. Patrick I. Borgen. The Center, which is Brooklyn’s first and only dedicated cancer center, provides mammography, sonography, stereotactic and ultrasound guided procedures, radiation, chemotherapy, surgery and clinical trials for the diagnosis and treatment of breast cancer.

“We’re excited to have the “Twin Sister” at this year’s event, since the vehicle was part of the inaugural Ride to Live fundraiser in 2007,” said Dr. Patrick Borgen. “OKI Data Americas commitment to the cause is wonderful and we appreciate the company’s continual support of those courageously battling breast cancer.”

Since 2007, the Color Me OKI philanthropic program has uniquely paired vintage vehicles with live entertainment to help support and celebrate the strong women, family and friends that are fighting breast and colorectal cancers. In 2009, the program was enhanced to include postcards for prevention, helping to spread the importance of early detection. The personal program stays true to the company’s passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas (www.okidata.com), one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.

“OKI Data Americas is a company passionate about supporting causes that affect our community and breast cancer is a disease that has affected us all,” said Scott Becker, Executive Vice President, North America Sales and Marketing for OKI Data Americas. “We are honored to support the Maimonides Cancer Center in any capacity and be part of such an important fundraising event.”

You need not be a motorcycle enthusiast to participate in the Ride to Live. Sponsoring a rider or making a donation to attend the after-party at KeySpan Park can make a difference in the battle against breast cancer. For sponsorship opportunities, call Sarah Kaufman at 718-283-7041.

For more information on the 2009 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: www.colormeoki.com.

The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.

About OKI Data Americas, Inc.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers and thermal label printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $5.7 billion multinational corporation according to its FY 2008 financial reporting. Keeping its customers’ needs top of mind, OKI Data Americas is ISO 9001:2000 certified and offers a selection of ENERGY STARŪ certified products.

As an extension of the company's dedication to its customers, OKI Data Americas created the Color Me OKI philanthropic program to support the fight against breast and colorectal cancers and the people courageously battling those diseases. The program launched in 2007 after the employees voted to support the fight against breast cancer as the company's main philanthropic program and in 2008, Color Me OKI extended its support to raise awareness of the importance of colorectal cancer screenings and early detection. Since the launch of the program, OKI has supported numerous breast and colorectal cancer philanthropic organizations, foundations and medical centers under the Color Me OKI umbrella as well as other causes that affect friends, family and the community.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA.