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Toyota Reports October Sales


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TORRANCE, CA - November 3, 2009: Toyota Motor Sales (TMS), U.S.A., Inc., today reported October sales of 152,165 vehicles, a decrease of 3.5 percent from last October, on a daily selling rate basis.

The Toyota Division posted October sales of 132,663 units, a decrease of 5.8 percent from the same period last year. The Lexus Division reported October sales of 19,502 units, an increase of 15.5 percent over the year-ago month.

Toyota Division
Toyota Division passenger cars recorded sales of 85,169 units, a decrease of 3.3 percent from last October. Passenger car sales were led by Camry and Camry Hybrid, which posted combined October sales of 30,136 units. The Prius mid-size gas-electric hybrid posted October sales of 13,496 units, up 10.3 percent over the year-ago month. Corolla recorded sales of 25,717 units. Venza reported sales of 5,035 units for the month.

Toyota Division light trucks posted sales of 47,494 units, down 10.0 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with October sales of 13,971 units, up 10.2 percent over the same time last year. Highlander and Highlander Hybrid posted combined sales of 5,979 units for the month. The Tacoma mid-size pickup reported sales of 8,921 units in October. The Tundra full-size pickup recorded sales of 7,537 units for the month, up 13.1 percent over last October. Sienna recorded October sales of 8,249 units.

Scion posted October sales of 3,862 units. The xB urban utility vehicle led the way with sales of 1,782 units. The tC sports coupe posted October sales of 1,057 units. The xD reported sales of 1,023 units for the month.

Lexus Division
Lexus passenger cars reported October sales of 10,441 units, up 7.9 percent from the year-ago month. Passenger car sales were led by the ES entry luxury sedan, with sales of 4,413 units, up 2.8 percent over last October. The IS entry luxury sport line posted combined October sales of 3,162 units, up 10 percent over the same period last year.

Lexus Division light trucks reported October sales of 9,061 units, up 25.7 percent over the same period last year. Lexus sales were led by the RX luxury utility vehicle which posted combined October sales of 8,316 units, up 54.8 percent over the year-ago month. The RX 450h hybrid luxury utility vehicle reported sales of 1,567 units for the month, up 145.7 percent over last October.

TMS Hybrids
TMS posted October sales of 18,757 hybrid vehicles, up 10.9 percent over the same period last year. Toyota Division posted sales of 15,603 hybrids for the month. Lexus Division posted October sales of 3,154 hybrids.

There were 28 selling days this month, compared to 27 selling days last October.

                                 TOYOTA  RETAIL  SALES
                               (INCLUDES FLEET & HAWAII)
                                     October, 2009

                          -- CURRENT MONTH --    -- CALENDAR YEAR TO DATE --

                                          DSR %                       DSR %
                          2009     2008   CHG       2009      2008    CHG
                          ----     ----   ---       ----      ----    ---

  YARIS                  4,384    4,871  -13.2    55,169     93,366  -40.9
  COROLLA               25,717   27,386   -9.4   240,755    307,071  -21.6
  CAMRY                 30,136   30,556   -4.9   294,493    386,118  -23.7
  VENZA                  5,035        0    N/A    44,451          0    N/A
  AVALON                 2,539    3,543  -30.9    22,417     37,852  -40.8
  PRIUS                 13,496   11,804   10.3   118,290    142,365  -16.9
  SCION xA                   0        0    N/A         3         39  -92.3
  SCION xB               1,782    2,594  -33.8    22,313     41,265  -45.9
  SCION tC               1,057    2,224  -54.2    16,085     37,904  -57.6
  SCION xD               1,023    1,925  -48.8    12,709     25,294  -49.8
  TOTAL TOYOTA DIV.
   PASS. CAR            85,169   84,904   -3.3   826,687  1,071,276  -22.8
  -----------------     ------   ------   ----   -------  ---------  -----
  ES                     4,413    4,141    2.8    37,844     54,783  -30.9
  HS                     1,527        0    N/A     3,312          0    N/A
  LS                       804    1,502  -48.4     8,192     17,532  -53.3
  SC                        41       98  -59.7       636      1,787  -64.4
  GS                       494      819  -41.8     5,771     13,838  -58.3
  IS                     3,162    2,772   10.0    31,073     43,144  -28.0
  TOTAL LEXUS PASS.
   CAR                  10,441    9,332    7.9    86,828    131,084  -33.8
  ----------------      ------    -----    ---    ------    -------  -----
  TOTAL TOYOTA PASS.
   CAR                  95,610   94,236   -2.2   913,515  1,202,360  -24.0
  -----------------     ------   ------   ----   -------  ---------  -----
  SIENNA                 8,249    8,003   -0.6    68,021    102,890  -33.9
  RAV4                  13,971   12,227   10.2   120,834    118,965    1.6
  FJ CRUISER               849    1,657  -50.6     9,230     23,353  -60.5
  4RUNNER                  345    3,555  -90.6    13,472     40,861  -67.0
  HIGHLANDER             5,979    7,032  -18.0    67,463     88,983  -24.2
  LAND CRUISER             165      185  -14.0     1,912      3,388  -43.6
  SEQUOIA                1,478    1,829  -22.1    13,230     26,421  -49.9
  TOTAL SUV             22,787   26,485  -17.0   226,141    301,971  -25.1
  ---------             ------   ------  -----   -------    -------  -----
  4X2 TACOMA             4,144    5,202  -23.2    46,883     70,975  -33.9
  4X4 TACOMA             4,777    4,799   -4.0    47,811     56,341  -15.1
  TOTAL TACOMA           8,921   10,001  -14.0    94,694    127,316  -25.6
  TUNDRA                 7,537    6,425   13.1    64,136    121,451  -47.2
  TOTAL PICKUP          16,458   16,426   -3.4   158,830    248,767  -36.2
  TOTAL TOYOTA
   DIV. LT TRUCK        47,494   50,914  -10.0   452,992    653,628  -30.7
  LX                       404      567  -31.3     2,917      6,983  -58.2
  GX                       341    1,204  -72.7     5,524     14,036  -60.6
  RX                     8,316    5,180   54.8    73,641     68,399    7.7
  TOTAL LEXUS LIGHT
   TRUCK                 9,061    6,951   25.7    82,082     89,418   -8.2
  -----------------      -----    -----   ----    ------     ------   ----
  TOTAL TOYOTA LIGHT
   TRUCK                56,555   57,865   -5.8   535,074    743,046  -28.0
  ------------------    ------   ------   ----   -------    -------  -----
  TOTAL TOYOTA DIV.    132,663  135,818   -5.8 1,279,679  1,724,904  -25.8
  TOTAL LEXUS           19,502   16,283   15.5   168,910    220,502  -23.4
  -----------           ------   ------   ----   -------    -------  -----
  TOTAL TOYOTA         152,165  152,101   -3.5 1,448,589  1,945,406  -25.5
  MEMO:
  DOM. COROLLA          25,615   20,530   20.3   210,022    219,320   -4.2
  DOM. CAMRY            29,830   30,270   -5.0   285,069    379,270  -24.8
  DOM. RAV4              4,959        0    N/A    36,114          0    N/A
  DOM. HIGHLANDER        1,023        0    N/A     1,023          0    N/A
  DOM. PICKUP           16,458   16,426   -3.4   158,830    248,765  -36.2
  DOM. RX                5,286    4,356   17.0    48,898     50,389   -3.0

  SELLING DAYS              28       27              257        257
  ------------             ---      ---              ---        ---

  TOYOTA DIV. IMPORT
   CAR                  22,150   30,561  -30.1   264,728    434,834  -39.1
  LEXUS IMPORT CAR      10,441    9,332    7.9    86,828    131,084  -33.8
  TOYOTA DIV NA BUILT
   CARS                 63,019   54,343   11.8   561,959    636,442  -11.7
  TOTAL TOYOTA CARS     95,610   94,236   -2.2   913,515  1,202,360  -24.0

  TOYOTA DIV. IMPORT
   LT TRUCK             16,350   24,656  -36.1   176,797    275,550  -35.8
  LEXUS IMPORT LT
   TRUCK                 3,775    2,595   40.3    33,184     39,029  -15.0
  TOYOTA DIV NA BUILT
   LT TRUCK             31,144   26,258   14.4   276,195    378,078  -26.9
  LEXUS NA BUILT LT
   TRUCK                 5,286    4,356   17.0    48,898     50,389   -3.0
  TOTAL TOYOTA LT
   TRUCK                56,555   57,865   -5.8   535,074    743,046  -28.0
  ---------------       ------   ------   ----   -------    -------  -----

  SPORT UTILITY
   VEHICLES             30,999   31,779   -5.9   298,993    368,036  -18.8
    Memo: Lexus Sport
     Utility             9,061    6,951   25.7    82,082     89,418   -8.2

  SMALL VANS             8,249    8,003   -0.6    68,021    102,890  -33.9
  PICKUPS               16,458   16,426   -3.4   158,830    248,767  -36.2
  -------               ------   ------   ----   -------    -------  -----
  * NORTH AMERICAN
    BUILT VEHICLES
  COROLLA               25,615   20,530   20.3   210,022    219,320   -4.2
  CAMRY                 29,830   30,270   -5.0   285,069    379,270  -24.8
  VENZA                  5,035        0    N/A    44,451          0    N/A
  AVALON                 2,539    3,543  -30.9    22,417     37,852  -40.8
  SIENNA                 8,249    8,003   -0.6    68,021    102,890  -33.9
  RAV4                   4,959        0    N/A    36,114          0    N/A
  HIGHLANDER             1,023        0    N/A     1,023          0    N/A
  PICKUP                16,458   16,426   -3.4   158,830    248,765  -36.2
  SEQUOIA                1,478    1,829  -22.1    13,230     26,421  -49.9
  RX                     5,286    4,356   17.0    48,898     50,389   -3.0
  TOTAL                100,472   84,957   14.0   888,075  1,064,907  -16.6
  N.A. VEHICLES
   % OF TOTAL             66.0%    55.9%            61.3%      54.7%

  SELLING DAYS              28       27              257        257
  DSR = DAILY SELLING RATE
  ------------------------