BMW Group U.S. Division Reports October 2009 Sales
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WOODCLIFF LAKE, N.J., Nov. 3, 2009 -- The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 20,619 vehicles, a decrease of 19.1 percent from the 25,475 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 199,838 vehicles, down 23.7 percent compared to 261,802 vehicles sold in the first ten months of last year.
BMW Brand Sales
Sales of BMW brand vehicles decreased 18.6 percent in October for a total of 16,443 vehicles compared to 20,203 vehicles reported in the same month a year ago. The sales volume met BMW's expectations for the month and reflected limited inventory of the new 2010 model lineup, which began to arrive at dealerships in the middle of October. Year-to-date, BMW brand sales were down 25.6 percent to 160,666 vehicles compared to 215,836 vehicles sold in the same period of 2008.
"In October, we continue to see the trend of high volume premium models grabbing the majority of sales while lower volume specialty vehicles lag their previous year's performance," said Jim O'Donnell, President of BMW of North America, LLC. "That's why we are concentrating our efforts on our core 3, 5, 7 and X5 series - all of which performed well with the 7 Series showing its best single month performance, outselling the same month last year by 10.3 percent to now lead the segment for the first time this year."
BMW Certified Pre-Owned (CPO)
In October, sales of BMW's Certified Pre-Owned vehicles increased 31.9 percent to 10,467 CPO vehicles versus 7,937 vehicles reported a year ago. Year-to-date, CPO sales were up 11.6 percent to 94,982 over the 85,081 reported in the same period of 2008.
MINI Brand Sales
MINI USA reported sales of 4,176 automobiles, a decrease of 20.8 percent compared to 5,272 cars reported in the same month a year ago when MINI benefited over-proportionally from $4 dollar gas prices. Year-to-date, MINI USA also reported sales of 39,172 automobiles, a decrease of 14.8 percent, compared to the 45,966 cars reported in the first ten months of 2008.
"October played trick or treat with us and we got a mixed bag of news with no clear trend," said Jim McDowell, Vice President MINI USA. "While our dealers reported a lot of cautious customers and pragmatic buying choices, we also saw an inspiring performance in the West with sales being above last year."
Table: Sales BMW of North America, LLC, October 2009
Oct, Oct. YTD YTD
2009 2008 % 2009 2008 %
---- ---- --- ---- ---- ---
BMW brand 16,443 20,203 -18.6 160,666 215,836 -25.6
--------- ------ ------ ----- ------- ------- -----
BMW passenger cars 13,630 16,195 -15.8 130,803 169,183 -22.7
------------------ ------ ------ ----- ------- ------- -----
BMW light trucks 2,813 4,008 -29.8 29,863 46,653 -36.0
(SAVs) ----- ----- ----- ------ ------ -----
-----
MINI brand 4,176 5,272 -20.8 39,172 45,966 -14.8
---------- ----- ----- ----- ------ ------ -----
TOTAL Group 20,619 25,475 -19.1 199,838 261,802 -23.7
----------- ------ ------ ----- ------- ------- -----
Sales BMW of North America, LLC, October 2009
Oct. Oct. YTD Oct. YTD Oct.
09 08 % 09 08 %
1 Series 501 1,173 -57.3% 9,453 10,453 -9.6%
3 Series 8,239 9,059 -9.1% 75,459 97,329 -22.5%
Z4 486 455 6.8% 2,792 5,464 -48.9%
5 Series 3,043 3,958 -23.1% 32,733 39,289 -16.7%
6 Series 152 454 -66.5% 3,207 5,627 -43.0%
7 Series 1,209 1,096 10.3% 7,159 11,021 -35.0%
BMW passenger cars 13,630 16,195 -15.8% 130,803 169,183 -22.7%
------------------ ------ ------ ----- ------- ------- -----
X3 182 1,294 -85.9% 5,280 15,914 -66.8%
X5 2,137 2,358 -9.4% 20,787 27,021 -23.1%
X6 494 356 38.8% 3,796 3,718 2.1%
BMW light trucks
(SAVs) 2,813 4,008 -29.8% 29,863 46,653 -36.0%
---------------- ----- ----- ----- ------ ------ -----
BMW brand 16,443 20,203 -18.6% 160,666 215,836 -25.6%
--------- ------ ------ ----- ------- ------- -----
Cooper /S Hardtop 2,309 3,539 -34.8% 24,248 31,226 -22.3%
Cooper /S
Convertible 465 62 650.0% 5,395 4,760 13.3%
Cooper /S Clubman 1,402 1,671 -16.1% 9,529 9,980 -4.5%
MINI brand 4,176 5,272 -20.8% 39,172 45,966 -14.8%
---------- ----- ----- ----- ------ ------ -----
TOTAL BMW of North
America, LLC 20,619 25,475 -19.1% 199,838 261,802 -23.7%
------------------ ------ ------ ----- ------- ------- -----
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 87 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com www.bmwusanews.com www.press.bmw-motorsport.com
Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com/us.html. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.
