Cube Squares the Residual Value Circle

MAPLE CROSS, UNITED KINGDOM – January 21, 2010: Small cars don’t have to mean big depreciation, not if they take the right angle… Now that the Cube has gone on sale in the UK, Residual Value experts have made their assessments and delivered the good news – Nissan’s quirkiest city car is a Residual Value winner.

Confirming the long lasting appeal of the Cube, the used car professionals at CAP have set the Nissan’s Residual Value (RV) prediction at 45%. This means that after three years/30,000 miles the Cube will save a significantly higher proportion of its original value than similarly sized but very differently positioned alternatives.

The Cube sits in the RV tables closer to models that sell on desirability rather than functionality. This matches its role in the Nissan range. The Cube is a model for anyone who desires a different take on the automobile. It challenges convention in every corner of its design, offering a cabin with space for relaxing as well as travelling.

This unique approach to automotive design is the key to the strong RV. The Cube won’t flood the market at stacked-high sold-cheap prices – this is a car that will be bought in exclusive numbers by those that appreciate its bold design and youthful approach to city transport.

Nissan’s UK MD, Paul Willcox comments: “Depreciation is a crucial factor for any new car buyer to take into consideration before they choose their next new model. While one car might appear to be cheaper, once you have factored in what you are likely to get back when you come to sell, it might not look like such a bargain. The Cube is a quality product and every one will be in demand for many years after it leaves the showroom.”

The Cube has a simple line-up with prices starting at £14,000 for the 1.6-litre manual model. The frugal 108bhp petrol engine offers as much as 42.8mpg with emissions as low as 151g/km. A 1.5-litre diesel model will join the range in May.

While the Cube’s appeal is unique, it’s not the only Nissan to offer such strong Residual Values. The British built Qashqai is a particularly impressive performer, offering the same 45% RV rating as the Cube.