Mercedes-Benz Kicks Off 2010 With January Sales Up 45.3 Percent
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SEE ALSO: Mercedes-Benz Buyers Guide
MONTVALE, N.J., Feb. 2, 2010 -- Mercedes-Benz USA (MBUSA) today reported January sales of 15,158 vehicles, a 45.3% improvement over January 2009, starting 2010 with robust momentum.
Strong demand in both the Mercedes sedan and light-truck categories fueled the increase in sales volume for the month. In the sedan category, the popularity of the C-Class - the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers - maintained its lead as the volume leader with sales of 4,028, up 32.8% over January 2009. The all-new, 9th generation E-Class continued to shine with sales of 3,824, up an astounding 116.3% over January 2009.
As further proof of the Mercedes-Benz competitive presence in the luxury light truck market, the champion M-Class reported sales of 1,927, up 42.2% over last January; the sporty GLK followed suit with sales of 1,803, up 38.7% - beating its launch numbers of 1,300 posted in January 2009.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,229 vehicles in January; a 7.8 percent decrease compared to January 2009 with sales of 6,753 vehicles.
Model Jan '10 Jan '09 Monthly % YTD 2010 YTD 2009 Yearly %
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C-CLASS 4,028 3,032 32.8% 4,028 3,032 32.8%
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E-CLASS 3,824 1,768 116.3% 3,824 1,768 116.3%
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S-CLASS 812 516 57.4% 812 516 57.4%
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CL-CLASS 62 100 -38.0% 62 100 -38.0%
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SL-CLASS 242 133 82.0% 242 133 82.0%
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CLK-CLASS 360 601 -40.1% 360 601 -40.1%
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SLK-CLASS 100 172 -41.9% 100 172 -41.9%
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CLS-CLASS 111 206 -46.1% 111 206 -46.1%
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R-CLASS 156 242 -35.5% 156 242 -35.5%
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M-CLASS 1,927 1,355 42.2% 1,927 1,355 42.2%
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-------- -- -- ---- -- -- ----
G-CLASS 72 58 24.1% 72 58 24.1%
-------- -- -- ---- -- -- ----
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GL-CLASS 1,225 950 28.9% 1,225 950 28.9%
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GLK-CLASS 1,803 1,300 38.7% 1,803 1,300 38.7%
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*SPRINTER 436 - 436 -
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GRAND TOTAL 15,158 10,433 45.3% 15,158 10,433 45.3%
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*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed
in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes. MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US.
More information on MBUSA and its products can be found at www.mbusa.com, www.maybachusa.com and www.mbsprinterusa.com.
Accredited journalists can connect with and follow us at: Media Site: www.media.mbusa.com Facebook: www.facebook.com/mbusapressoffice Twitter: http://www.twitter.com/MBUSA_News
