FamilyCar.com.au Hits the Mark

SYDNEY – February 4, 2010: FamilyCar.com.au is the first media avenue in Australia to cater for the needs of family car buyers. Launched on 1 December 2009, by industry veteran Melissa Pye, the site has been incredibly well received by consumers and advertisers.

“For FamilyCar.com.au to be ranking number one organically with Google for numerous key words after only 8 weeks in the marketplace is proof that there is a demand for our content. As a result, we are able to provide cost effective media opportunities for advertisers marketing their automotive products and services to the lucrative family market”, says Melissa.

FamilyCar.com.au has had over 23,000 unique visitors since launch. These people are specifically visiting the site looking for information about their next car purchase. While these numbers are lower than the major automotive sites, Melissa maintains that FamilyCar.com.au is all about quality, not quantity.

“Many auto websites’ traffic is inflated by car enthusiasts and people maintaining their own car ads, says Melissa. “FamilyCar.com.au is a destination site for people in the market researching their family car purchase”.

Since launching, FamilyCar.com.au has attracted high calibre automotive advertisers including Hankook, Youi Car Insurance, Volvo, Hyundai, Proton and Holden.