BMW Announces Dealer of the Year Awards

MULGRAVE, AUSTRALIA – February 26, 2010: In recognition of excellence displayed consistently throughout the year, Motorline BMW and Jeff Tracy BMW have been announced as exclusive winners of the prestigious BMW Dealer of the Year Award for 2009.

Acknowledged as the pinnacle of BMW awards amongst the dealer network, the coveted BMW trophy is underpinned by exemplary customer service, professionalism and all-round performance.

This is the second time in 3 years Motorline BMW has been awarded Metropolitan Dealer of the Year, previously winning the accolade in 2007. The South East Queensland dealer opened its doors over 12 years ago and offers an impressive facility spread over three separate buildings, including its own BMW Accredited Bodyshop and fully licensed bistro.

Jeff Tracy BMW, located in Shepparton Victoria, was recognised as the nations best Rural Dealer, adding its fifth BMW Dealer of the Year Award.

“The BMW Trophy recognises the very best performers amongst the BMW dealer network, who consistently achieve the highest possible standards,” said Stavros Yallouridis, BMW Group Australia Managing Director.

“Satisfying customers when it comes to their premium motoring needs is the cornerstone of the BMW Trophy philosophy,” he said.

Announced at the inaugural black tie dinner hosted by BMW Group Australia, the Dealer Principal of Motorline BMW, Craig Rose, welcomed the accolade.

“I’m thrilled to win this award for the second time in 3 years and, incredibly proud to be a part of an outstanding, passionate and driven team, without whom none of this would be possible, he said.

“Since opening the doors 12 years ago, Motorline BMW has always strived to set itself apart from the pack. Whether it be though exciting and unique events we conduct or, the way we look after our customers in every department, this award is validation that we are delivering on our promise,” he said.

Likewise, Dealer Principal of Jeff Tracey BMW, Jeff Tracey is delighted with the Rural Dealer of the Year award.

“We hold the Award in the highest regards and it’s always top mind to provide the very best service possible and represent BMW in a professional manner, he said.

“I believe it’s a privileged to work with such a brand and we’re excited by what lies ahead with innovative new products,” he said.

Jeff Tracy BMW is a family owned and run dealership that has represented BMW in the Shepparton precinct at the highest level for the past 14 years.

In 2009 BMW continued as the brand more Australians selected for their premium motoring needs.

BMW again surpassed 17,000 passenger/SUV registrations, a feat never achieved before by another premium manufacturer.

BMW is Australia’s best selling luxury brand for the sixth consecutive year.

BMW has outsold the competition twenty one times over its thirty year history in Australia, clearly stamping its authority as the leading selling luxury brand in the country.