Saab Starts Shipping to U.S. Dealers as it Rolls Back Prices

Washington DC March 10, 2010; The AIADA newsletter reported that Saab Cars North America, seeking sales momentum under new ownership, is lowering prices for its 2010 9-3s by 4 to 12 percent.

According to Automotive News, Saab’s 218 U.S. dealers are expecting 9-3s this month after a half-year delivery hiatus.

The base model 2010 9-3 sport sedan starts at $29,725, including delivery, compared with $31,135 for the 2009 version. The new 9-3X crossover starts at $37,800.

The cuts move Saab pricing more in line with competing vehicles, COO Mike Colleran said in a statement. To compare, the base 2010 Volvo S40 starts at $27,050, including shipping.

Along with providing 2010s, Saab is offering current owners or lessees $1,000 off a new 2009 or 2010. The deal comes on top of incentives launched in late February that range from $4,000 to $8,000 off 2008 and 2009 models.

Saab launches its redesigned 9-5 sedan this summer. Dutch niche automaker Spyker Cars NV bought Saab last month after the Swedish brand had been for sale since March 2009.

Click here to read more at Automotive News on Saab’s plans to lower prices on its cars to increase competitiveness with fellow automakers