Easter Bonnets With A Difference At Mercedes-Benz World

MILTON KEYNES, UNITED KINGDOM – March 18, 2010: Families with teenagers stuck for something to do during their Easter school holidays are promised an all-action day out at Britain’s number one automotive brand experience centre.

Mercedes-Benz World, at Brooklands, Surrey, has created a special programme of activities and entertainment that’s sure to appeal to the young, and the young at heart.

Highlights include an Easter Trivia Trail – complete with delicious chocolate treats – and the opportunity for parents to ride in the back for free as their child takes the wheel of a 4MATIC Mercedes-Benz M-Class to tackle a 10-acre off-road course.

For four lucky winners each day, there will also be an opportunity to take part in a performance by the unforgettable Silver Arrows Display Team. Beneath the bonnets of their high-performance Mercedes-AMG cars lurks one of the world’s most potent production engines, a 6.2-litre V8 with a thundering exhaust note that’s guaranteed to set pulses racing.

Commercial Operations Director Mercedes-Benz Cars Andrew Mallery explained: “Our Easter programme of events offers families a wide range of activities, The opportunity for youngsters to swap places with their parents and drive them around our off-road course is great fun – it’s one of the only times where people are encouraged to get the car dirty!

“Mercedes-Benz World is constantly delivering new and innovative ways for visitors to spend a day with us, and whether you’re a first-time visitor, or call in regularly, there will be something new to see, experience and participate in.”

The Easter Trivia Trail wends its way through the three-storey visitor centre’s themefields. Children taking part will be able to follow clues through the displays of current and classic cars that will lead them to the answers they seek. It’s a great way to learn some of the amazing facts about Mercedes-Benz and its heritage.

Kids must be over 1.5 metres tall to take part in a challenging Off-Road Driving Experience, which costs £45 for 30 minutes or £80 for an hour. Mercedes-Benz is renowned for its commitment to safety, so participants are accompanied by a professional driver who retains dual control of the M-Class throughout.

A ride over the off-road course in the back of an M-Class is memorable in itself making it an exciting experience for the whole family to enjoy. Mercedes-Benz World usually levies a charge for passengers – this is waived for the Easter holiday, though, and up to three people can travel in the car at no extra cost.

The Silver Arrows Display Team will be performing every day at 1pm. Delivered on Mercedes-Benz World’s Handling Circuits and Wet Skid Circle, their demonstrations of precision driving skills have to be seen to be believed.

Not forgetting all of the usual attractions that combine to make Mercedes-Benz World such an exciting destination: these include ‘Build’, a 3-D simulator ride through the process of manufacturing a Mercedes-Benz car, and ‘Watch’, an 88-seat theatre/cinema showing films that celebrate 124 years of automotive innovation, starting with the first ever car, patented by Karl Benz in 1886.

Entrance to Mercedes-Benz World is free of charge and the Easter programme runs from 1st to 18th April.

For just £15, visitors can also experience the power and dynamic handling abilities of the Team’s awesome Mercedes-AMG cars at first hand, by climbing aboard for a few ‘hot laps’ (available between 2pm and 3pm most days but check website for precise details).