Toyota Reports March 2010 and First Quarter 2010 Sales
 |
SEE ALSO: Toyota Buyers Guide
SEE ALSO: Lexus Buyers Guide
SEE ALSO: Scion Buyers Guide
TORRANCE, Calif., April 1, 2010; Toyota Motor Sales (TMS), U.S.A., Inc., today reported March sales results of 186,863 units, an increase of 35.3 percent over the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in March 2010, compared to 25 selling days in March 2009, TMS sales were up 40.7 percent for the month, compared to the same period last year.
Toyota Division recorded March sales of 166,644 vehicles, an increase of 35.1 percent over the year-ago month, on a DSR basis. On a raw volume basis, Toyota Division sales were up 40.6 percent over last March. Lexus reported sales of 20,219 units in March, up 36.5 percent over March 2009, on a DSR basis. Volume-wise, Lexus Division sales were up 42.0 percent over the year-ago month.
"Toyota's strong sales performance in March reflects our customers' continued confidence in the safety and reliability of our vehicles and their trust in the brand," said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc. "We are standing by our cars, and we're grateful that our customers are standing by Toyota."
For the first quarter, TMS reported sales of 385,686 vehicles, an increase of 8.7 percent over the same period in 2009, on a DSR basis. With 74 selling days in the first quarter of 2010, compared to 75 selling day in the first quarter of 2009, sales were up 7.2 percent on an unadjusted raw volume basis.
Toyota Division
Toyota Division passenger cars recorded March sales of 94,221 units, an increase of 23.5 percent over the same period last year. Passenger car sales were led by Camry and Camry Hybrid which posted combined March sales of 36,251 units, up 35.2 percent over the year-ago month. Corolla posted sales of 29,623 units for the month, up 28.0 percent over last March. The Prius mid-size gas-electric hybrid posted March sales of 11,786 units, up 27.0 percent over March 2009. Venza posted a best-ever March, recording sales of 5,227 units, up 36.0 percent over the same period last year.
Toyota Division light trucks posted sales of 72,423 units in March, an increase of 54.1 percent over last March. Light truck sales were led by the RAV4 compact SUV which recorded an all-time best-ever month with sales of 25,781 units, up 108.3 percent over the year-ago month. With a best-ever March, Highlander and Highlander Hybrid posted combined sales of 11,953 units for the month, up 112.7 percent over March 2009. The all-new 4Runner reported March sales of 4,108 units, up 139.4 percent over the year-ago month. The Tundra full-size pickup posted March sales of 10,785 units, up 87 percent over the same period in 2009. The Tacoma mid-size pickup reported sales of 9,441 units for the month.
Scion posted March sales of 3,511 units. The xB urban utility vehicle led the way with sales of 1,630 units. The tC sports coupe posted March sales of 1,118 units. The xD reported sales of 763 units for the month.
Lexus Division
Lexus reported passenger car sales of 10,060 units in March, up 34.1 percent over the year-ago month. Lexus passenger car sales were led by the recently revised ES 350 entry luxury sedan which posted sales of 3,860 units, up 15.1 percent over the same time last year. The IS luxury sports sedan reported combined sales of 3,137 units, up 24 percent over March 2009. The HS 250h luxury hybrid sedan recorded March sales of 1,494 units.
Lexus light trucks recorded sales of 10,159 units, up 39 percent over last March. Lexus sales were led by the RX, which posted combined March sales of 8,060 units, up 25.5 percent over the year-ago month. The all-new GX mid-size luxury utility vehicle reported sales of 1,785 units.
TMS Hybrids
TMS posted March sales of 16,714 hybrid vehicles. Toyota Division posted sales of 13,929 hybrids for the month. Lexus Division reported sales 2,785 hybrids in March.
*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
March, 2010
-----CURRENT
MONTH -----
DSR %
2010 2009 CHG
---- ---- ---
YARIS 4,699 5,888 -23.3
COROLLA 29,623 22,257 28.0
CAMRY 36,251 25,783 35.2
VENZA 5,227 3,695 36.0
AVALON 3,124 2,175 38.1
PRIUS 11,786 8,924 27.0
SCION xB 1,630 2,090 -25.0
SCION tC 1,118 1,545 -30.4
SCION xD 763 1,027 -28.6
TOTAL TOYOTA DIV. PASS. CAR 94,221 73,385 23.5
--------------------------- ------ ------ ----
ES 3,860 3,225 15.1
HS 1,494 0 N/A
LS 894 852 0.9
SC 30 78 -63.0
GS 645 625 -0.8
IS 3,137 2,432 24.0
TOTAL LEXUS PASS. CAR 10,060 7,212 34.1
--------------------- ------ ----- ----
TOTAL TOYOTA PASS. CAR 104,281 80,597 24.4
---------------------- ------- ------ ----
SIENNA 7,775 7,807 -4.2
RAV4 25,781 11,899 108.3
FJ CRUISER 1,229 1,083 9.1
4RUNNER 4,108 1,650 139.4
HIGHLANDER 11,953 5,404 112.7
LAND CRUISER 174 163 2.6
SEQUOIA 1,177 2,181 -48.1
TOTAL SUV 44,422 22,380 90.9
--------- ------ ------ ----
4X2 TACOMA 4,761 4,778 -4.2
4X4 TACOMA 4,680 4,666 -3.6
TOTAL TACOMA 9,441 9,444 -3.9
TUNDRA 10,785 5,547 87.0
TOTAL PICKUP 20,226 14,991 29.7
TOTAL TOYOTA DIV. LT TRUCK 72,423 45,178 54.1
LX 314 289 4.5
GX 1,785 561 205.9
RX 8,060 6,177 25.5
TOTAL LEXUS LIGHT TRUCK 10,159 7,027 39.0
----------------------- ------ ----- ----
TOTAL TOYOTA LIGHT TRUCK 82,582 52,205 52.1
------------------------ ------ ------ ----
TOTAL TOYOTA DIV. 166,644 118,563 35.1
TOTAL LEXUS 20,219 14,239 36.5
----------- ------ ------ ----
TOTAL TOYOTA 186,863 132,802 35.3
MEMO:
DOM. COROLLA 29,121 17,888 56.5
DOM. CAMRY 36,028 25,294 37.0
DOM. RAV4 6,800 2,814 132.4
DOM. HIGHLANDER 10,210 0 N/A
DOM. PICKUP 20,226 14,991 29.7
DOM. RX 1,150 3,432 -67.8
SELLING DAYS 26 25
------------ --- ---
TOYOTA DIV. IMPORT CAR 20,721 24,333 -18.1
LEXUS IMPORT CAR 10,060 7,212 34.1
TOYOTA DIV NA BUILT CARS 73,500 49,052 44.1
TOTAL TOYOTA CARS 104,281 80,597 24.4
TOYOTA DIV. IMPORT LT TRUCK 26,235 17,385 45.1
LEXUS IMPORT LT TRUCK 9,009 3,595 141.0
TOYOTA DIV NA BUILT LT
TRUCK 46,188 27,793 59.8
LEXUS NA BUILT LT TRUCK 1,150 3,432 -67.8
TOTAL TOYOTA LT TRUCK 82,582 52,205 52.1
--------------------- ------ ------ ----
SPORT UTILITY VEHICLES 53,352 28,324 81.1
Memo: Lexus Sport Utility 10,159 7,027 39.0
SMALL VANS 7,775 7,807 -4.2
PICKUPS 20,226 14,991 29.7
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 29,121 17,888 56.5
CAMRY 36,028 25,294 37.0
VENZA 5,227 3,695 36.0
AVALON 3,124 2,175 38.1
SIENNA 7,775 7,807 -4.2
RAV4 6,800 2,814 132.4
HIGHLANDER 10,210 0 N/A
PICKUP 20,226 14,991 29.7
SEQUOIA 1,177 2,181 -48.1
RX 1,150 3,432 -67.8
TOTAL 120,838 80,277 44.7
N.A. VEHICLES % OF TOTAL 64.7% 60.4%
SELLING DAYS 26 25
DSR = DAILY SELLING RATE
------------------------
--CALENDAR YEAR TO
DATE --
DSR %
2010 2009 CHG
---- ---- ---
YARIS 12,513 15,107 -16.1
COROLLA 63,740 59,598 8.4
CAMRY 68,595 67,199 3.5
VENZA 12,205 7,404 67.1
AVALON 4,800 6,394 -23.9
PRIUS 28,238 24,277 17.9
SCION xB 4,555 5,445 -15.2
SCION tC 2,836 3,989 -27.9
SCION xD 2,182 2,850 -22.4
TOTAL TOYOTA DIV. PASS. CAR 199,664 192,265 5.3
--------------------------- ------- ------- ---
ES 9,132 8,771 5.5
HS 3,453 0 N/A
LS 2,785 2,456 14.9
SC 81 227 -63.8
GS 1,662 2,118 -20.5
IS 7,331 6,979 6.5
TOTAL LEXUS PASS. CAR 24,444 20,551 20.6
--------------------- ------ ------ ----
TOTAL TOYOTA PASS. CAR 224,108 212,816 6.7
---------------------- ------- ------- ---
SIENNA 14,390 19,667 -25.8
RAV4 40,474 28,331 44.8
FJ CRUISER 3,851 5,295 -26.3
4RUNNER 10,087 6,763 51.2
HIGHLANDER 20,046 16,169 25.7
LAND CRUISER 439 448 -0.7
SEQUOIA 2,542 5,379 -52.1
TOTAL SUV 77,439 62,385 25.8
--------- ------ ------ ----
4X2 TACOMA 12,233 12,668 -2.1
4X4 TACOMA 12,280 12,269 1.4
TOTAL TACOMA 24,513 24,937 -0.4
TUNDRA 20,157 18,349 11.3
TOTAL PICKUP 44,670 43,286 4.6
TOTAL TOYOTA DIV. LT TRUCK 136,499 125,338 10.4
LX 850 898 -4.1
GX 4,787 1,705 184.6
RX 19,442 18,915 4.2
TOTAL LEXUS LIGHT TRUCK 25,079 21,518 18.1
----------------------- ------ ------ ----
TOTAL TOYOTA LIGHT TRUCK 161,578 146,856 11.5
------------------------ ------- ------- ----
TOTAL TOYOTA DIV. 336,163 317,603 7.3
TOTAL LEXUS 49,523 42,069 19.3
----------- ------ ------ ----
TOTAL TOYOTA 385,686 359,672 8.7
MEMO:
DOM. COROLLA 61,913 46,530 34.9
DOM. CAMRY 68,022 65,881 4.6
DOM. RAV4 10,786 5,026 117.5
DOM. HIGHLANDER 15,278 0 N/A
DOM. PICKUP 44,670 43,286 4.6
DOM. RX 9,858 11,907 -16.1
SELLING DAYS 74 75
------------ --- ---
TOYOTA DIV. IMPORT CAR 52,724 66,056 -19.1
LEXUS IMPORT CAR 24,444 20,551 20.6
TOYOTA DIV NA BUILT CARS 146,940 126,209 18.0
TOTAL TOYOTA CARS 224,108 212,816 6.7
TOYOTA DIV. IMPORT LT TRUCK 48,833 51,980 -4.8
LEXUS IMPORT LT TRUCK 15,221 9,611 60.5
TOYOTA DIV NA BUILT LT
TRUCK 87,666 73,358 21.1
LEXUS NA BUILT LT TRUCK 9,858 11,907 -16.1
TOTAL TOYOTA LT TRUCK 161,578 146,856 11.5
--------------------- ------- ------- ----
SPORT UTILITY VEHICLES 98,667 78,608 27.2
Memo: Lexus Sport Utility 25,079 21,518 18.1
SMALL VANS 14,390 19,667 -25.8
PICKUPS 44,670 43,286 4.6
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 61,913 46,530 34.9
CAMRY 68,022 65,881 4.6
VENZA 12,205 7,404 67.1
AVALON 4,800 6,394 -23.9
SIENNA 14,390 19,667 -25.8
RAV4 10,786 5,026 117.5
HIGHLANDER 15,278 0 N/A
PICKUP 44,670 43,286 4.6
SEQUOIA 2,542 5,379 -52.1
RX 9,858 11,907 -16.1
TOTAL 244,464 211,474 17.2
N.A. VEHICLES % OF TOTAL 63.4% 58.8%
SELLING DAYS 74 75
DSR = DAILY SELLING RATE
------------------------
