Car Care Council and Demandforce Partner to Promote 'Car Care' Education

'Be Car Care Aware' content now available for distribution via online communication platform

SAN FRANCISCO and BETHESDA, Md., April 21 -- The Car Care Council, automotive aftermarket's non-profit consumer education organization, and Demandforce, the leader in consumer demand creation for small-business, announced today they have partnered to make content from the "Be Car Care Aware" campaign available within the Demandforce D3 platform. The launch of the partnership coincides with National Car Care month.

"Through this partnership, we are delivering to auto repair businesses the resources they need to successfully communicate digitally with their customers about the importance of vehicle maintenance," said Rich White, executive director, Car Care Council. "Combining the credibility and expertise of the Car Care Council with the dynamic communication platform of Demandforce creates a strong collaboration that will benefit service and repair professionals and vehicle owners."

The partnership will give auto shop owners access to the "Be Car Care Aware" content library from within their Demandforce D3 system. This valuable resource will help shop owners provide reliable, trustworthy and credible information, strengthen customer loyalty, and increase regular service visits. The Demandforce platform will serve as a distribution point for the information as well as provide an avenue for customers to request appointments through the online scheduling interface. The partnership will benefit consumers by educating them about proper vehicle maintenance, allowing them to avoid costly last minute repairs.

"Demandforce is pleased to be working with the Car Care Council to help automotive repair facilities better educate their customers," said Patrick Barry, vice president of marketing at Demandforce. "This partnership reinforces that online communications are a fundamental element of a successful customer education and retention program. We are looking forward to working with the Car Care Council on other innovative ways we can help shop owners educate and connect with their consumers."

This is the first of many important initiatives between Demandforce and the Car Care Council. The partnership will continue to provide innovative tools and communications for shop owners to promote regular and proper automotive care to consumers.

About Car Care Council

The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For more information, visit www.carcare.org.

About Demandforce

Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 18 million end consumers via email communications, text messaging and online services. Demandforce has achieved 18 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc is headquartered in San Francisco, CA. To learn more visit www.demandforce.com.