Hyundai Motor America Reports Its Best-Ever April

New products, lower fleet sales and declining incentives prove to be a winning combination

FOUNTAIN VALLEY, CA - May 3, 2010: Hyundai Motor America today announced an all-time sales record for the month of April as early consumer response to the company's all-new Sonata and Tucson models shattered all expectations. Total sales through the first four months of 2010 also represent an all-time record for Hyundai.

In April, the company sold 44,023 vehicles, up 30 percent versus one year ago, marking the sixteenth consecutive month of year-over-year retail market share gains for Hyundai.

"Despite an overall industry increase in the level of sales to fleet accounts, we remain extremely focused on reducing our fleet mix, improving the quality of our market share, and driving more retail volume through Hyundai dealerships," said Dave Zuchowski, Hyundai Motor America's vice present of national sales. "Widespread acceptance of our new products and growing recognition of our brand's inherent value has also allowed us to significantly reduce incentive spending at a time when some of our top competitors were taking a different approach," Zuchowski added.

"For the second straight month, our all-new Sonata is the third-best selling mid-size car in the country in retail sales, well ahead of strong rivals such as Nissan Altima, Chevy Malibu and Ford Fusion. We're glad to see Sonata's unique combination of great design and segment-leading 35 mpg fuel economy is resonating with America's car buyers."

On a year-over-year basis, Sonata and Tucson sales increased 57 and 271 percent, respectively. Santa Fe was up 59 percent, and Genesis was up nine percent, marking the 10th consecutive month of year-over-year sales gain for Genesis.

  CARLINE          APR/2010  APR/2009  CY/2010  CY/2009
  -------          --------  --------  -------  -------
  ACCENT              2,990     5,189   18,278   18,912
  SONATA             18,536    11,815   50,283   37,472
  ELANTRA             9,657     4,684   28,909   26,479
  TIBURON                 0     3,353        0    6,263
  SANTA FE            5,917     3,726   30,633   19,839
  AZERA                 237       289      935    1,292
  TUCSON              3,871     1,428   11,912    5,106
  ENTOURAGE               0       186        0    3,171
  VERACRUZ              550     1,206    2,111    5,251
  GENESIS             2,265     2,076    7,842    6,021
  -------             -----     -----    -----    -----
  TOTAL              44,023    33,952  155,532  129,806
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