American Honda Reports April Sales Increase of 12.5 Percent
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Honda Division up 11.7 percent; Acura Division up 21.6 percent
TORRANCE, CA - May 3, 2010: American Honda Motor Co., Inc., posted April sales of 113,697, an increase of 12.5 percent compared to April 2009 results of 101,029, the company announced today. American Honda year-to-date sales of 370,109 represent an increase of 12.6 percent based on the daily selling rate*.
Honda Division posted April sales of 102,978, an increase of 11.7 percent versus April 2009. Honda light-truck sales increased 38.1 percent for the month to 42,034. The CR-V crossover utility vehicle, up 36.8 percent; Odyssey minivan, up 11.8 percent; and Pilot sport utility vehicle, up 41.9 percent, accounted for the highest light-truck monthly sales with totals of 16,661, 10,628 and 9,322 units, respectively.
Acura Division April sales increased 21.6 percent to 10,719. The MDX luxury sport utility vehicle led the division with sales of 3,714, an increase of 58.9 percent.
*The daily selling rate (DSR) is calculated with 26 days for both April 2010 and 2009. Year-to-date, the DSR is calculated with 100 days for 2010, versus 101 days for 2009. All percentages reflect DSR.
American Honda Vehicle Sales For April 2010
Month-to-Date
April April DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 113,697 101,029 12.5%
--------------------
Total Car Sales 66,547 67,514 -1.4%
Total Truck Sales 47,150 33,515 40.7%
Honda Total Car Sales 60,944 61,778 -1.3%
Honda Total Truck Sales 42,034 30,438 38.1%
Acura Total Car Sales 5,603 5,736 -2.3%
Acura Total Truck Sales 5,116 3,077 66.3%
Domestic Car Sales * 56,564 52,501 7.7%
--------------------
Honda Division 53,722 49,396 8.8%
Acura Division 2,842 3,105 -8.5%
Domestic Truck Sales * 47,010 30,694 53.2%
----------------------
Honda Division 41,894 27,617 51.7%
Acura Division 5,116 3,077 66.3%
Import Car Sales 9,983 15,013 -33.5%
----------------
Honda Division 7,222 12,382 -41.7%
Acura Division 2,761 2,631 4.9%
Import Truck Sales 140 2,821 -95.0%
------------------
Honda Division 140 2,821 -95.0%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 102,978 92,216 11.7%
-------------------- ------- ------ ----
Fit 4,699 4,115 14.2%
Accord * 31,766 29,212 8.7%
Memo: Accord Hybrid 0 0
Memo: Accord Crosstour*** 2,455 0
Civic * 25,042 26,252 -4.6%
Memo: Civic Hybrid 621 3,361 -81.5%
S2000 12 103 -88.3%
Insight 1,880 2,096 -10.3%
FCX 0 0
FCX Clarity 0 0
Odyssey * 10,628 9,510 11.8%
Pilot * 9,322 6,569 41.9%
CR-V * 16,661 12,175 36.8%
Element * 1,236 1,000 23.6%
Ridgeline 1,732 1,184 46.3%
--------- ----- ----- ----
Acura Division Total 10,719 8,813 21.6%
--------------------
RSX 0 0
TL * 2,842 3,105 -8.5%
TSX 2,607 2,429 7.3%
RL 154 202 -23.8%
--- --- -----
MDX * 3,714 2,337 58.9%
ZDX * 234 0
RDX * 1,168 740 57.8%
----- ----- --- ----
Selling Days 26 26
Year-to-Date
April April DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 370,109 332,014 12.6%
--------------------
Total Car Sales 216,789 204,300 7.2%
Total Truck Sales 153,320 127,714 21.2%
Honda Total Car Sales 195,468 182,716 8.0%
Honda Total Truck Sales 136,129 115,965 18.6%
Acura Total Car Sales 21,321 21,584 -0.2%
Acura Total Truck Sales 17,191 11,749 47.8%
Domestic Car Sales * 182,788 155,299 18.9%
--------------------
Honda Division 171,633 144,156 20.3%
Acura Division 11,155 11,143 1.1%
Domestic Truck Sales * 152,358 112,954 36.2%
----------------------
Honda Division 135,167 101,205 34.9%
Acura Division 17,191 11,749 47.8%
Import Car Sales 34,001 49,001 -29.9%
----------------
Honda Division 23,835 38,560 -37.6%
Acura Division 10,166 10,441 -1.7%
Import Truck Sales 962 14,760 -93.4%
------------------
Honda Division 962 14,760 -93.4%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 331,597 298,681 12.1%
-------------------- ------- ------- ----
Fit 14,991 18,407 -17.7%
Accord * 104,101 84,491 24.4%
Memo: Accord Hybrid 0 1
Memo: Accord Crosstour*** 9,211 0
Civic * 78,669 76,782 3.5%
Memo: Civic Hybrid 1,799 8,668 -79.0%
S2000 56 369 -84.7%
Insight 6,853 2,665 159.7%
FCX 0 0
FCX Clarity 9 2 354.5%
---
Odyssey * 33,613 29,757 14.1%
Pilot * 31,291 26,715 18.3%
CR-V * 53,009 50,647 5.7%
Element * 4,137 4,143 0.9%
Ridgeline 4,868 4,703 4.5%
--------- ----- ----- ---
Acura Division Total 38,512 33,333 16.7%
--------------------
RSX 0 0
TL * 11,155 11,143 1.1%
TSX 9,608 9,684 0.2%
RL 558 757 -25.6%
--- --- -----
MDX * 12,619 8,663 47.1%
ZDX * 829 0
RDX * 3,743 3,086 22.5%
----- ----- ----- ----
Selling Days 100 101
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales
and Honda domestic truck sales.
