Peugeot 3008 Australian Debut Imminent

SYDNEY – May 31, 2010: Complementing the existing Peugeot range in Australia by fitting neatly between the 308 model range and the 4007 model ranges, the new 3008 is due to go on sale locally in July 2010.

Peugeot dealerships around Australia are in preparation for its launch, each one having a single display unit available for customers wishing to preview this remarkable new model. Pricing has been made public by Peugeot Automobiles Australia and dealers have already taken a number of orders from keen customers who desire to be among the first to drive this internationally acclaimed new model.

Launched in Europe in the Spring of 2009, the 3008 quickly became a hit for Peugeot and demand has exceeded supply virtually from day one. In overall terms, sales have exceeded Peugeot’s targets by a massive 30%.

Aimed squarely at the booming compact SUV market, the new 3008 will present an attractive proposition for those wanting a more sophisticated alternative in the segment. In particular, its array of fuel efficient, EURO 5 emissions compliant engines and advanced features such as Head Up Display – will set it apart from its competitors.

Innovative engineering enhances the appeal of the 3008 as it features breakthrough developments to improve safety, enhance performance and driveability and reduce the vehicle’s impact on the environment. In addition, its construction involves cutting edge technology such as laser welding and materials to reduce the weight of the vehicle without compromising safety.

Peugeot Innovations
Dynamic Roll Control: Thanks to the expertise achieved over 200 years of engineering innovation, the 3008 features exemplary roadholding technology, with handling worthy of a sporting saloon car. Depending on the version the Dynamic Roll Control optimises handling precision by minimising body roll in corners – a distinct advantage for a vehicle with typical SUV high architecture.

Head Up Display: This innovative safety technology projects essential driver information such as vehicle speed and a distance alert at eye level, allowing the driver to keep his/her eyes on the road at all times.

Grip Control: An evolution of the Electronic Stability Program (ESP), the optional Grip Control is an advanced traction control system which enables the 3008 to grip the road with assurance in all conditions by optimising the traction of both front wheels. Five modes are available in Grip Control: sealed road, snow, all terrain, sand and ESP-off. This feature comes standard with special 16” Mud and Snow tyres to enhance traction on challenging surfaces.