Ford's U.S. May Sales Up 23 Percent; Sixth Straight Month Ford Sales Increase More Than 20 Percent
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SEE ALSO: Ford Buyers Guide
SEE ALSO: Mercury Buyers Guide
SEE ALSO: Lincoln Guide
SEE ALSO: Volvo Buyers Guide
DEARBORN, Mich., June 2, 2010; Ford continued to post strong sales and market share gains in May, with Ford, Lincoln and Mercury dealers delivering 192,253 new vehicles in May - a 23 percent increase versus a year ago. It marks the sixth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 783,845, up 31 percent.
In May, Ford retail sales were up 19 percent versus a year ago, and Ford gained retail market share for the 19th time in the last 20 months. Fleet sales were up 32 percent, primarily reflecting higher sales of Ford's hard-working trucks to commercial customers.
Ford is benefiting from a fresh lineup of new, fuel-efficient, high-quality vehicles that deliver industry-leading levels of safety as well as smart design and value.
"Our laser focus on fuel efficiency and quality is paying off for our customers and for Ford," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "Our customers are rewarded because Ford resale values continue to increase at a rate higher than the overall industry - and they are rewarding us with increased purchase consideration."
In April, year-over-year resale values of Ford, Lincoln and Mercury vehicles outpaced the industry. Resale values improved 24 percent for Ford versus 19 percent for the industry, based on auction data compiled by the North American Dealers Association (NADA). The margin of improvement was particularly strong on cars, where Ford improved seven points more than the industry average.
Ford also achieved the largest gain of any automaker in Automotive Lease Guide's latest Perceived Quality Score, bringing customer perceptions more in line with Ford's improved vehicle quality.
Strength Across the Lineup
Once again, sales were higher throughout Ford's lineup in May - continuing a trend that began in December. Trucks paced the year-to-year results with a sales increase of 48 percent, while cars were up 9 percent, and utilities were up 18 percent. Year-to-date, car sales were up 29 percent, utilities were up 30 percent, and trucks were up 34 percent.
"Our results reflect Ford's balanced portfolio of products," said Czubay. "Our goal is to offer customers class-leading fuel efficiency, quality, safety, smart design and value in every product and category."
Other sales highlights include:
-- Ford Fusion, Motor Trend's Car of the Year, set a May sales record of
22,381, up 13 percent versus the previous record set last year. Fusion
has set monthly sales records in 13 of the last 14 months, and sales
have been up 14 months in a row.
-- Ford Taurus sales totaled 6,466 in May, up 98 percent. Ford Focus
sales were up 13 percent.
-- Ford Mustang's retail share is on the rise, boosted by the arrival of
the new 2011 Mustang with new V-6 and V-8 engines that deliver more
horsepower and improved fuel economy. The new 3.7-liter V-6 achieves
305 hp and is the first production car ever to achieve 300-plus
horsepower and 30-plus highway miles per gallon. The new 5.0-liter
V-8, offered on the Mustang GT, is at the top of its class with fuel
economy of 26 mpg highway and delivers 412 hp. Mustang's retail share
in May was the highest for any month in a year.
-- With sales of 49,858, Ford's F-Series posted a 49 percent sales
increase in May. Year-to-date, F-Series sales are up 35 percent.
Ford's leadership position in the truck market is strengthened by the
arrival of the 2011 model F-Series Super Duty - the most capable,
fuel-efficient heavy-duty pickup in the industry. For the second month
in a row, sales of the all-new 2011 Super Duty were more than double
Ford's plan for the month. Super Duty sales were up 82 percent versus
a year ago. F-Series sales have increased six months in a row, and
May's increase was the largest.
-- Utility vehicles also posted strong sales increases. Ford Edge set a
May sales record of 13,660, up 43 percent. Ford Escape sales were up
17 percent, and Mercury Mariner sales were up 22 percent. Ford Escape
is America's best-selling utility vehicle. Sales for the Ford Explorer
and Expedition and Mercury Mountaineer also were higher than a year
ago.
-- Sales for Ford's E-Series van (Econoline/Club Wagon) were up 34
percent versus a year ago, and sales for the Transit Connect were the
highest for any month so far.
North American Production
In the third quarter of 2010, Ford plans to produce 570,000 vehicles, up 80,000 vehicles (16 percent) versus the third quarter 2009. The increase reflects higher consumer demand across Ford's entire family of cars, utilities and trucks. Ford's second quarter production plan is 640,000 vehicles, up 15,000 vehicles from the prior forecast.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY MAY 2010 U.S. SALES
--------------------------------------
May % Year-To-Date %
--- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 175,370 137,167 27.9 704,721 526,664 33.8
Lincoln 7,755 8,566 -9.5 37,444 33,573 11.5
Mercury 9,128 10,221 -10.7 41,680 37,362 11.6
----- ------ ------ ------
Total Ford,
Lincoln and
Mercury 192,253 155,954 23.3 783,845 597,599 31.2
Volvo 4,659 5,577 -16.5 23,211 22,704 2.2
----- ----- ------ ------
Total Ford Motor
Company 196,912 161,531 21.9 807,056 620,303 30.1
Ford, Lincoln and
Mercury Sales By
Type
Cars 69,208 63,697 8.7 292,363 226,012 29.4
Utilities 53,259 45,239 17.7 217,685 167,827 29.7
Trucks 69,786 47,018 48.4 273,797 203,760 34.4
------ ------ ------- -------
Total Vehicles 192,253 155,954 23.3 783,845 597,599 31.2
FORD BRAND MAY 2010 U.S. SALES
------------------------------
May % Year-To-Date %
--- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Focus 16,931 15,034 12.6 74,635 56,781 31.4
Fusion 22,381 19,786 13.1 92,763 66,585 39.3
Taurus 6,466 3,263 98.2 29,760 15,113 96.9
Mustang 10,225 8,812 16.0 31,061 26,156 18.8
Crown Victoria 3,472 3,728 -6.9 15,413 14,603 5.5
----- ----- ------ ------
Ford Cars 59,475 50,623 17.5 243,632 179,238 35.9
Escape 19,203 16,391 17.2 83,440 61,017 36.7
Edge 13,660 9,582 42.6 47,854 33,531 42.7
Flex 3,855 4,305 -10.5 16,453 15,277 7.7
Taurus X 0 789 -100.0 12 4,771 -99.7
Explorer 5,677 5,315 6.8 25,164 19,115 31.6
Expedition 3,714 3,150 17.9 14,369 10,094 42.4
----- ----- ------ ------
Ford Utilities 46,109 39,532 16.6 187,292 143,805 30.2
F-Series 49,858 33,381 49.4 193,843 143,717 34.9
Ranger 6,651 5,289 25.8 24,165 21,113 14.5
Econoline/Club
Wagon 10,721 8,008 33.9 45,516 36,857 23.5
Transit Connect 2,315 0 NA 8,879 0 NA
Low Cab Forward 0 26 -100.0 72 121 -40.5
Heavy Trucks 241 308 -21.8 1,322 1,813 -27.1
--- --- ----- -----
Ford Trucks 69,786 47,012 48.4 273,797 203,621 34.5
------ ------ ------- -------
Ford Brand 175,370 137,167 27.9 704,721 526,664 33.8
LINCOLN BRAND MAY 2010 U.S. SALES
---------------------------------
May % Year-To-Date %
--- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 2,040 2,988 -31.7 9,414 9,694 -2.9
MKS 1,554 1,321 17.6 6,620 7,096 -6.7
Town Car 1,122 1,553 -27.8 5,481 4,689 16.9
MKX 1,705 1,908 -10.6 8,983 9,432 -4.8
MKT 709 0 NA 3,440 0 NA
Navigator 625 790 -20.9 3,506 2,523 39.0
Mark LT 0 6 -100.0 0 139 -100.0
--- --- --- ---
Lincoln Brand 7,755 8,566 -9.5 37,444 33,573 11.5
MERCURY BRAND MAY 2010 U.S. SALES
---------------------------------
May % Year-To-Date %
--- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 2,682 2,929 -8.4 14,236 10,499 35.6
Grand Marquis 2,335 3,272 -28.6 12,943 9,933 30.3
Sable 0 1,011 -100.0 37 4,863 -99.2
Mariner 3,191 2,607 22.4 11,997 9,844 21.9
Mountaineer 920 402 128.9 2,467 2,223 11.0
--- --- ----- -----
Mercury Brand 9,128 10,221 -10.7 41,680 37,362 11.6
VOLVO BRAND MAY 2010 U.S. SALES
-------------------------------
May % Year-To-Date %
--- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
S40 585 645 -9.3 3,045 3,004 1.4
V50 193 154 25.3 1,062 635 67.2
S60 1 591 -99.8 25 2,384 -99.0
S80 728 1,088 -33.1 3,374 3,691 -8.6
V70 106 96 10.4 566 771 -26.6
XC60 972 896 8.5 4,208 2,495 68.7
XC70 510 341 49.6 2,889 2,132 35.5
XC90 741 840 -11.8 3,678 3,725 -1.3
C70 455 547 -16.8 2,374 2,254 5.3
C30 368 379 -2.9 1,990 1,613 23.4
--- --- ----- -----
Volvo Brand 4,659 5,577 -16.5 23,211 22,704 2.2
SEE ALSO: Ford Buyers Guide
SEE ALSO: Mercury Buyers Guide
SEE ALSO: Lincoln Guide
SEE ALSO: Volvo Buyers Guide
