American Honda Reports May 2010 Sales Increase of 19.1 percent
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Honda Division up 18.6 percent; Acura Division up 24.3 percent
TORRANCE, CA - June 2, 2010: American Honda Motor Co., Inc., posted May sales of 117,173 vehicles, an increase of 19.1 percent, the company announced today. American Honda year-to-date sales reached 487,282, an increase of 14.1 percent versus last year, based on the daily selling rate*.
Honda Division posted May sales of 105,407, an increase of 18.6 percent versus May 2009, led by total car sales of 62,597, up 20.5 percent. The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year. The Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the CR-V, up 22.5 percent with sales of 17,820; the Pilot, up 32.7 percent with sales of 9,834; and the Ridgeline, up 26.8 percent to 1,853.
"May marks the seventh straight month of sales increases for Honda," said John Mendel, executive vice president of sales for American Honda. "This speaks to Honda's focus on long-term, steady growth as the market continues to regain momentum."
Acura Division recorded May sales of 11,766, an increase of 24.3 percent versus May 2009, led by total light truck sales of 5,882, up 70.0 percent. MDX was the top-selling model for Acura, with sales of 4,064, up 65.5 percent.
*The daily selling rate (DSR) is calculated with 26 days for May 2010 and 26 days for 2009. Year-to-date, the DSR is calculated with 126 days for 2010, versus 127 days for 2009. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
American Honda Vehicle Sales For May 2010
Month-to-Date
May May DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 117,173 98,344 19.1%
--------------------
Total Car Sales 68,481 57,957 18.2%
Total Truck Sales 48,692 40,387 20.6%
Honda Total Car Sales 62,597 51,947 20.5%
Honda Total Truck Sales 42,810 36,928 15.9%
Acura Total Car Sales 5,884 6,010 -2.1%
Acura Total Truck Sales 5,882 3,459 70.0%
Domestic Car Sales * 58,491 43,074 35.8%
--------------------
Honda Division 55,566 39,699 40.0%
Acura Division 2,925 3,375 -13.3%
Domestic Truck Sales * 47,266 38,209 23.7%
----------------------
Honda Division 41,384 34,750 19.1%
Acura Division 5,882 3,459 70.0%
Import Car Sales 9,990 14,883 -32.9%
----------------
Honda Division 7,031 12,248 -42.6%
Acura Division 2,959 2,635 12.3%
Import Truck Sales 1,426 2,178 -34.5%
------------------
Honda Division 1,426 2,178 -34.5%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 105,407 88,875 18.6%
-------------------- ------- ------ ----
Fit 4,383 5,730 -23.5%
Accord * 30,077 22,597 33.1%
Memo: Accord Hybrid 0 0
Memo: Accord Crosstour*** 2,242 0
Civic * 28,458 20,723 37.3%
Memo: Civic Hybrid 717 2,077 -65.5%
S2000 8 116 -93.1%
Insight 1,913 2,780 -31.2%
FCX 0 0
FCX Clarity 0 1
Odyssey * 9,683 12,127 -20.2%
Pilot * 9,834 7,412 32.7%
CR-V * 17,820 14,550 22.5%
Element * 1,378 1,378 0.0%
Ridgeline 1,853 1,461 26.8%
--------- ----- ----- ----
Acura Division Total 11,766 9,469 24.3%
-------------------- ----
RSX 0 0
TL * 2,925 3,375 -13.3%
TSX 2,808 2,466 13.9%
RL 151 169 -10.7%
--- --- -----
MDX * 4,064 2,455 65.5%
ZDX * 305 0
RDX * 1,513 1,004 50.7%
------ ----- ----- ----
Selling Days 26 26
Year-to-Date
May May DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 487,282 430,358 14.1%
--------------------
Total Car Sales 285,270 262,257 9.6%
Total Truck Sales 202,012 168,101 21.1%
Honda Total Car Sales 258,065 234,663 10.8%
Honda Total Truck Sales 178,939 152,893 18.0%
Acura Total Car Sales 27,205 27,594 -0.6%
Acura Total Truck Sales 23,073 15,208 52.9%
Domestic Car Sales * 241,279 198,373 22.6%
--------------------
Honda Division 227,199 183,855 24.6%
Acura Division 14,080 14,518 -2.2%
Domestic Truck Sales * 199,624 151,163 33.1%
----------------------
Honda Division 176,551 135,955 30.9%
Acura Division 23,073 15,208 52.9%
Import Car Sales 43,991 63,884 -30.6%
----------------
Honda Division 30,866 50,808 -38.8%
Acura Division 13,125 13,076 1.2%
Import Truck Sales 2,388 16,938 -85.8%
------------------
Honda Division 2,388 16,938 -85.8%
-----
MODEL BREAKOUTS BY DIVISION
Honda Division Total 437,004 387,556 13.7%
-------------------- ------- ------- ----
Fit 19,374 24,137 -19.1%
Accord * 134,178 107,088 26.3%
Memo: Accord Hybrid 0 1
Memo: Accord Crosstour*** 11,453 0
Civic * 107,127 97,505 10.7%
Memo: Civic Hybrid 2,516 10,745 -76.4%
S2000 64 485 -86.7%
Insight 8,766 5,445 62.3%
FCX 0 0
FCX Clarity 9 3 202.4%
---
Odyssey * 43,296 41,884 4.2%
Pilot * 41,125 34,127 21.5%
CR-V * 70,829 65,197 9.5%
Element * 5,515 5,521 0.7%
Ridgeline 6,721 6,164 9.9%
--------- ----- ----- ---
Acura Division Total 50,278 42,802 18.4%
--------------------
RSX 0 0
TL * 14,080 14,518 -2.2%
TSX 12,416 12,150 3.0%
RL 709 926 -22.8%
--- --- -----
MDX * 16,683 11,118 51.2%
ZDX * 1,134 0
RDX * 5,256 4,090 29.5%
------ ----- ----- ----
Selling Days 126 127
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales
and Honda domestic truck sales.
