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Toyota Reports May 2010 Sales


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TORRANCE, CA - June 2, 2010: Toyota Motor Sales (TMS), U.S.A., Inc. today reported May sales of 162,813 vehicles. With equal selling days in May 2009 and 2010, sales were up 6.7 percent over the year-ago month on a daily selling rate and unadjusted raw volume basis.

"Memorial Day weekend kicked off the summer selling season with a bang, resulting in our best-selling weekend of the year," said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc. "As Toyota maintains its leadership position as the number one retail brand in the industry for the third consecutive month, we look forward to building this momentum as we work hard to exceed our customers' expectations for quality, safety, reliability and service."

The Toyota Division posted May sales of 140,597 units, an increase of 3.6 percent over the same period last year. The Lexus Division reported May sales of 22,216 units, an increase of 31.3 percent over the year-ago month.

Toyota Division
Toyota Division passenger cars recorded sales of 86,464 units, a decrease of 1.9 percent from last May. Passenger car sales were led by Camry and Camry Hybrid which posted combined May sales of 29,295 units. Corolla recorded sales of 26,953 units, up 14.3 percent over the year-ago month. The Prius mid-size gas-electric hybrid reported sales of 14,248 units for the month, up 41.2 percent over May 2009. The new Avalon sedan posted monthly sales of 3,029 units.

Toyota Division light trucks posted sales of 54,133 units in May, up 14 percent over May 2009. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 13,102 units, up 2.9 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 6,691 units for the month. The Tundra full-size pickup recorded sales of 8,491 units, up 32.4 percent over the same period last year. The Tacoma mid-size pickup posted sales of 8,630 units for the month. The all-new Sienna minivan reported sales of 10,666, up 49.7 percent over May 2009.

Scion posted May sales of 4,112 units. The xB urban utility vehicle led the way with sales of 1,879 units. The tC sports coupe posted May sales of 1,318 units. The xD reported sales of 915 units for the month.

Lexus Division
Lexus reported passenger car sales of 11,471 units, up 35.3 percent over the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 5,115 units, up 24 percent over last May. The IS entry luxury sports sedan reported combined sales of 3,247 units, up 11.5 percent over the same period last year. The HS 250h entry luxury hybrid sedan recorded May sales of 1,360 units.

Lexus light trucks recorded sales of 10,745 units, up 27.2 percent over last May. Lexus Division sales were led by the RX 350 and RX 450h, which reported combined May sales of 9,116 units, up 22.2 percent over the year-ago month. With May sales of 1,413 units, GX luxury SUV posted a gain of 111.5 percent over the same period last year.

TMS Hybrids

TMS posted May sales of 19,110 hybrid vehicles, up 28.7 percent over May 2009. Toyota Division posted sales of 16,346 hybrids for the month. Lexus Division reported sales 2,764 hybrids in May.

There were 26 selling days this month and last May.


                              TOYOTA RETAIL SALES
                           (INCLUDES FLEET & HAWAII)
                                   May, 2010

                         -----CURRENT MONTH           --CALENDAR YEAR TO
                               -----                       DATE --
                                        DSR %                     DSR %
                       2010      2009  CHG       2010     2009  CHG
                       ----      ----  ---       ----     ----  ---

  YARIS               4,202    10,130   -58.5  20,577   33,355     -37.8
  COROLLA            26,953    23,576    14.3 118,625  101,708      17.6
  CAMRY              29,295    31,325    -6.5 125,804  123,848       2.4
  VENZA               4,625     4,745    -2.5  21,684   15,942      37.1
  AVALON              3,029     3,211    -5.7  10,641   11,671      -8.1
  PRIUS              14,248    10,091    41.2  55,041   42,753      29.8
  SCION xB            1,879     2,216   -15.2   8,077    9,697     -16.0
  SCION tC            1,318     1,814   -27.3   5,325    7,329     -26.8
  SCION xD              915     1,065   -14.1   3,860    4,795     -18.9
  TOTAL TOYOTA
   DIV. PASS. CAR    86,464    88,173    -1.9 369,634  351,100       6.1
  ---------------    ------    ------    ---- -------  -------       ---
  ES                  5,115     4,125    24.0  18,643   16,445      14.3
  HS                  1,360         0     N/A   5,889        0       N/A
  LS                    944       830    13.7   4,911    4,051      22.2
  SC                     34        93   -63.4     147      403     -63.2
  GS                    771       516    49.4   2,947    3,102      -4.2
  IS                  3,247     2,913    11.5  13,279   12,216       9.6
  TOTAL LEXUS
   PASS. CAR         11,471     8,477    35.3  45,816   36,217      27.5
  -----------        ------     -----    ----  ------   ------      ----
  TOTAL TOYOTA
   PASS. CAR         97,935    96,650     1.3 415,450  387,317       8.1
  ------------       ------    ------     --- -------  -------       ---
  SIENNA             10,666     7,124    49.7  33,744   32,972       3.2
  RAV4               13,102    12,730     2.9  68,427   52,187      32.2
  FJ CRUISER          1,108       673    64.6   6,240    6,809      -7.6
  4RUNNER             4,240     1,228   245.3  18,527    9,371      99.3
  HIGHLANDER          6,691     7,556   -11.4  33,763   29,320      16.1
  LAND CRUISER          156       270   -42.2     772      895     -13.1
  SEQUOIA             1,049     1,331   -21.2   4,586    7,910     -41.6
  TOTAL SUV          26,346    23,788    10.8 132,315  106,492      25.2
  ---------          ------    ------    ---- -------  -------      ----
  4X2 TACOMA          4,213     4,954   -15.0  21,025   22,121      -4.2
  4X4 TACOMA          4,417     5,208   -15.2  21,525   22,005      -1.4
  TOTAL TACOMA        8,630    10,162   -15.1  42,550   44,126      -2.8
  TUNDRA              8,491     6,414    32.4  37,597   30,919      22.6
  TOTAL PICKUP       17,121    16,576     3.3  80,147   75,045       7.6
  TOTAL TOYOTA
   DIV. LT TRUCK     54,133    47,488    14.0 246,206  214,509      15.7
  LX                    216       315   -31.4   1,324    1,477      -9.6
  GX                  1,413       668   111.5   6,946    2,878     143.3
  RX                  9,116     7,462    22.2  36,012   32,614      11.3
  TOTAL LEXUS
   LIGHT TRUCK       10,745     8,445    27.2  44,282   36,969      20.7
  ------------       ------     -----    ----  ------   ------      ----
  TOTAL TOYOTA
   LIGHT TRUCK       64,878    55,933    16.0 290,488  251,478      16.4
  ------------       ------    ------    ---- -------  -------      ----
  TOTAL TOYOTA
   DIV.             140,597   135,661     3.6 615,840  565,609       9.7
  TOTAL LEXUS        22,216    16,922    31.3  90,098   73,186      24.1
  -----------        ------    ------    ----  ------   ------      ----
  TOTAL TOYOTA      162,813   152,583     6.7 705,938  638,795      11.4
  MEMO:
  DOM. COROLLA       25,058    18,945    32.3 114,144   80,828      42.3
  DOM. CAMRY         29,003    29,828    -2.8 124,678  120,292       4.5
  DOM. RAV4           8,679     4,640    87.0  24,581   13,019      90.3
  DOM. HIGHLANDER     5,663         0     N/A  26,802        0       N/A
  DOM. PICKUP        17,121    16,576     3.3  80,147   75,045       7.6
  DOM. RX             1,187     5,423   -78.1  22,231   21,725       3.1

  SELLING DAYS           26        26             126      127
  ------------          ---       ---             ---      ---

  TOYOTA DIV.
   IMPORT CAR        24,749    31,444   -21.3  98,487  122,367     -18.9
  LEXUS IMPORT
   CAR               11,471     8,477    35.3  45,816   36,217      27.5
  TOYOTA DIV NA
   BUILT CARS        61,715    56,729     8.8 271,147  228,733      19.5
  TOTAL TOYOTA
   CARS              97,935    96,650     1.3 415,450  387,317       8.1

  TOYOTA DIV.
   IMPORT LT
   TRUCK             10,955    17,817   -38.5  76,346   85,563     -10.1
  LEXUS IMPORT LT
   TRUCK              9,558     3,022   216.3  22,051   15,244      45.8
  TOYOTA DIV NA
   BUILT LT TRUCK    43,178    29,671    45.5 169,860  128,946      32.8
  LEXUS NA BUILT
   LT TRUCK           1,187     5,423   -78.1  22,231   21,725       3.1
  TOTAL TOYOTA LT
   TRUCK             64,878    55,933    16.0 290,488  251,478      16.4
  ---------------    ------    ------    ---- -------  -------      ----

  SPORT UTILITY
   VEHICLES          35,983    31,560    14.0 170,357  136,652      25.7
     Memo: Lexus
      Sport Utility  10,745     8,445    27.2  44,282   36,969      20.7

  SMALL VANS         10,666     7,124    49.7  33,744   32,972       3.2
  PICKUPS            17,121    16,576     3.3  80,147   75,045       7.6

  * NORTH
   AMERICAN BUILT
   VEHICLES
  COROLLA            25,058    18,945    32.3 114,144   80,828      42.3
  CAMRY              29,003    29,828    -2.8 124,678  120,292       4.5
  VENZA               4,625     4,745    -2.5  21,684   15,942      37.1
  AVALON              3,029     3,211    -5.7  10,641   11,671      -8.1
  SIENNA             10,666     7,124    49.7  33,744   32,972       3.2
  RAV4                8,679     4,640    87.0  24,581   13,019      90.3
  HIGHLANDER          5,663         0     N/A  26,802        0       N/A
  PICKUP             17,121    16,576     3.3  80,147   75,045       7.6
  SEQUOIA             1,049     1,331   -21.2   4,586    7,910     -41.6
  RX                  1,187     5,423   -78.1  22,231   21,725       3.1
  TOTAL             106,080    91,823    15.5 463,238  379,404      23.1
  N.A. VEHICLES %
   OF TOTAL            65.2%     60.2%           65.6%    59.4%

  SELLING DAYS           26        26             126      127
  DSR = DAILY
   SELLING RATE
  -------------