All-New Honda CR-Z Sport Hybrid Makes E3 Expo Debut

TULLAMARINE, AUSTRALIA – June 18, 2010: The all-new Honda CR-Z sport hybrid coupe has made its Electronic Entertainment Expo (E3 Expo) debut.

Evocative of many video games, the Honda CR-Z introduces a number of interactive features including a new three-mode drive system that allows the driver to select between Sport, Econ (Economy) and Normal driving models.

“E3 Expo is the perfect venue to showcase the all-new CR-Z”, said Steven Center, Vice President of Marketing Operations for American Honda.

“The engaging and sporty driving experience found in the CR-Z feels like something out of the latest racing video game. Gamers will feel at home behind the wheel of the CR-Z - whether it be in front of a console or on the open road,” he said.

Along with the CR-Z debut, Honda also announced that the sport hybrid coupe will appear in several video games including:

Car Town by CIE Studios (Online, PC and Xbox Live)

Nitto Legends 1320 by CIE Studios (Online and PC)

Gran Turismo 5 by Sony (Sony PS3 and PSP)

The CR-Z is set to go on sale in Australia, late 2011.