Kia Motors America Announces Best Sales Quarter Ever

Best-Ever June Sales Led by the 2011 Sorento CUV

IRVINE, CA - July 1, 2010: Kia Motors America (KMA) today announced its best sales quarter ever of 93,373 units, bolstered by the company's best June sales ever of 31,906 units, a 12.8-percent increase over the previous June best in 2008. Year-to-date sales of 170,069 are up 15.4-percent, and the 2011 Sorento CUV was KMA's best-selling vehicle for the sixth consecutive month with 8,608 units sold.

"Kia Motors' design-led transformation is attracting new buyers to Kia showrooms, as evidenced by our best-ever first half of the year sales," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "Consumers are taking notice of the eye-catching design and long list of comfort, convenience and technology features found in our new generation vehicles, including the Sorento, Soul and Forte, and our aggressive launch schedule will continue with the arrival of the all-new Sportage this summer followed just a few months later by the all-new Optima."

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft®(1), an advanced hands-free in-car communication and entertainment system (expected to be available in select Kia models in the U.S. later this year).

                                MONTH OF JUNE        YEAR-TO-DATE
                                -------------        ------------
  Model                        2010       2009     2010     2009
  -----
  Rio                         1,803      2,468   13,735   11,742
  Spectra                        16      6,931      231   36,997
  Forte                       7,467        258   33,467      268
  Optima                      1,055      3,645   15,627   14,703
  Amanti                         23        169      187    3,371
  Sportage                    1,448      6,267    8,743   22,134
  Sorento                         7      1,189      764   15,736
  MY'11 Sorento               8,608        n/a   50,021      n/a
  Sedona                      3,003      1,788   10,012   19,420
  Rondo                         196        891    3,008    9,262
  Borrego                     1,851        428    4,737    2,597
  Soul                        6,429      2,811   28,637   11,174

  Total                      31,906     26,845  170,069  147,404

(1) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.