American Honda Reports June 2010 Sales Increase of 6.2 Percent
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Honda Division up 4.0 percent; Acura Division up 30.9 percent
TORRANCE, Calif., July 1, 2010; American Honda Motor Co., Inc., posted June sales of 106,627 vehicles, an increase of 6.2 percent, the company announced today. American Honda year-to-date sales reached 593,909, an increase of 12.6 percent versus last year, based on the daily selling rate*.
Honda Division posted June sales of 95,788, an increase of 4.0 percent versus June 2009, led by total car sales of 56,854, up 8.0 percent. The Accord was the top-selling Honda model for June with sales of 26,792, an increase of 11.8 percent compared to last year. The Civic posted sales of 26,474, an increase of 26.3 percent. Additional models with year-over-year increases included the CR-V, up 16.9 percent with sales of 16,041 and the Pilot, up 10.0 percent with sales of 8,986.
"June brought impressive double-digit sales gains for Honda's Accord, Civic and CR-V models," said John Mendel, executive vice president of sales for American Honda. "Americans are still seeking out the value and versatility that Honda models offer, and we aim to only improve their options with the all-new CR-Z and completely redesigned Odyssey in the coming months."
Acura Division recorded June sales of 10,839, an increase of 30.9 percent versus June 2009, and year-to-date sales of 61,117, an increase of 20.4 percent. The MDX was the top-selling Acura model for the month with sales of 3,847, up 63.6 percent. The RDX and TSX models also had June increases with sales up 52.6 percent and 32.8 percent, respectively.
*The daily selling rate (DSR) is calculated with 25 days for both June 2010 and 2009. Year-to-date, the DSR is calculated with 151 days for 2010, versus 152 days for 2009. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com.
American Honda Vehicle Sales For June 2010
Month-to-Date
June June DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 106,627 100,420 6.2%
--------------------
Total Car Sales 62,229 57,705 7.8%
Total Truck Sales 44,398 42,715 3.9%
Honda Total Car Sales 56,854 52,662 8.0%
Honda Total Truck Sales 38,934 39,478 -1.4%
Acura Total Car Sales 5,375 5,043 6.6%
Acura Total Truck Sales 5,464 3,237 68.8%
Domestic Car Sales * 53,515 45,242 18.3%
--------------------
Honda Division 50,813 42,224 20.3%
Acura Division 2,702 3,018 -10.5%
Domestic Truck Sales * 41,653 40,502 2.8%
----------------------
Honda Division 36,189 37,265 -2.9%
Acura Division 5,464 3,237 68.8%
Import Car Sales 8,714 12,463 -30.1%
----------------
Honda Division 6,041 10,438 -42.1%
Acura Division 2,673 2,025 32.0%
Import Truck Sales 2,745 2,213 24.0%
------------------
Honda Division 2,745 2,213 24.0%
-------------- ----- ----- ----
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 95,788 92,140 4.0%
-------------------- ------ ------ ---
Fit 3,936 5,585 -29.5%
Accord * 26,792 23,955 11.8%
Memo: Accord Hybrid 0 0
Memo: Accord Crosstour*** 1,848 0
Civic * 26,474 20,954 26.3%
Memo: Civic Hybrid 595 1,583 -62.4%
S2000 8 89 -91.0%
Insight 1,491 2,079 -28.3%
FCX Clarity 1 0
Odyssey * 9,271 14,670 -36.8%
Pilot * 8,986 8,171 10.0%
CR-V * 16,041 13,720 16.9%
Element * 1,240 1,306 -5.1%
Ridgeline 1,548 1,611 -3.9%
--------- ----- ----- ----
Acura Division Total 10,839 8,280 30.9%
--------------------
TL * 2,702 3,018 -10.5%
TSX 2,510 1,890 32.8%
RL 163 135 20.7%
--- --- ----
MDX * 3,847 2,351 63.6%
ZDX * 265 0
RDX * 1,352 886 52.6%
------ ----- --- ----
Selling Days 25 25
Year-to-Date
June June DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 593,909 530,778 12.6%
--------------------
Total Car Sales 347,499 319,962 9.3%
Total Truck Sales 246,410 210,816 17.7%
Honda Total Car Sales 314,919 287,325 10.3%
Honda Total Truck Sales 217,873 192,371 14.0%
Acura Total Car Sales 32,580 32,637 0.5%
Acura Total Truck Sales 28,537 18,445 55.7%
Domestic Car Sales * 294,794 243,615 21.8%
--------------------
Honda Division 278,012 226,079 23.8%
Acura Division 16,782 17,536 -3.7%
Domestic Truck Sales * 241,277 191,665 26.7%
----------------------
Honda Division 212,740 173,220 23.6%
Acura Division 28,537 18,445 55.7%
Import Car Sales 52,705 76,347 -30.5%
----------------
Honda Division 36,907 61,246 -39.3%
Acura Division 15,798 15,101 5.3%
Import Truck Sales 5,133 19,151 -73.0%
------------------
Honda Division 5,133 19,151 -73.0%
-------------- ----- ------ -----
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 532,792 479,696 11.8%
-------------------- ------- ------- ----
Fit 23,310 29,722 -21.1%
Accord * 160,970 131,043 23.7%
Memo: Accord Hybrid 0 1
Memo: Accord Crosstour*** 13,301 0
Civic * 133,601 118,459 13.5%
Memo: Civic Hybrid 3,111 12,328 -74.6%
S2000 72 574 -87.4%
Insight 10,257 7,524 37.2%
FCX Clarity 10 3 235.5%
---
Odyssey * 52,567 56,554 -6.4%
Pilot * 50,111 42,298 19.3%
CR-V * 86,870 78,917 10.8%
Element * 6,755 6,827 -0.4%
Ridgeline 8,269 7,775 7.1%
--------- ----- ----- ---
Acura Division Total 61,117 51,082 20.4%
--------------------
TL * 16,782 17,536 -3.7%
TSX 14,926 14,040 7.0%
RL 872 1,061 -17.3%
--- ----- -----
MDX * 20,530 13,469 53.4%
ZDX * 1,399 0
RDX * 6,608 4,976 33.7%
------ ----- ----- ----
Selling Days 151 152
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales
and Honda domestic truck sales.
