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Toyota Reports 2010 June and First-Half Sales


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SEE ALSO: Toyota Buyers Guide
SEE ALSO: Lexus Buyers Guide
SEE ALSO: ScionBMW Buyers Guide

TORRANCE, Calif., July 1, 2010; Toyota Motor Sales (TMS), U.S.A., Inc., today reported June sales of 140,604 units. With equal selling days in June 2009 and June 2010, sales were up 6.8 percent over the year-ago month on a daily selling rate (DSR) and unadjusted raw volume basis.

The Toyota Division posted June sales of 123,272 units, an increase of 7.4 percent over the same period last year. The Lexus Division reported June sales of 17,332 units, an increase of 2.7 percent over the year-ago month.

For the first-half of the year, TMS reported sales of 846,542 units. With 151 selling days in the first-half of 2010, compared to 152 selling days during the first-half of 2009, sales were up 10.6 percent on a DSR basis over the same period last year. On a raw volume basis, unadjusted for one extra selling day in 2009, sales were up 9.9 percent during the first-half of the year.

"Toyota performed well during the first half of the year, despite a difficult economic environment," said Jim Lentz, president and chief operating officer of Toyota Motor Sales, U.S.A., Inc. "Although the entire automotive industry struggled in June as weakening consumer confidence weighed on sales, Toyota maintains its leadership position as the number one retail brand in the industry year-to-date."

Toyota Division

Toyota Division passenger cars recorded June sales of 73,811 units, a decrease of 2.2 percent from the year-ago month. Passenger car sales were led by Camry and Camry Hybrid which posted combined June sales of 28,435 units, up 7.7 percent over June 2009. Corolla recorded sales of 21,876 units, up 9.7 percent over the same period last year. The Prius mid-size gas-electric hybrid reported sales of 10,998 units. The new Avalon sedan posted monthly sales of 2,833 units, up 32.8 percent over the year-ago month.

Toyota Division light trucks posted sales of 49,461 units in June, up 25.9 percent over June 2009. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 12,573 units, up 25.1 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 5,962 units for the month. The Tundra full-size pickup recorded sales of 7,717 units, up 48.8 percent over the same period last year. The Tacoma mid-size pickup posted sales of 8,247 units for the month. The all-new Sienna minivan reported sales of 9,357, up 71.9 percent over June 2009.

Scion posted June sales of 3,745 units. The xB urban utility vehicle led the way with sales of 1,775 units. The tC sports coupe posted June sales of 1,137 units. The xD reported sales of 833 units for the month.

Lexus Division

Lexus reported passenger car sales of 8,149 units, down 6.6 percent from the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 3,366 units. The IS line-up reported combined sales of 2,863 units.

Lexus light trucks recorded sales of 9,183 units, up 12.7 percent over last June. Lexus Division sales were led by the RX 350 and RX 450h, which reported combined June sales of 7,796 units, up 6.0 percent over the year-ago month. With June sales of 1,120 units, GX luxury SUV posted a gain of 111.7 percent over the same period last year.

TMS Hybrids

TMS posted June sales of 14,639 hybrid vehicles. Toyota Division posted sales of 12,706 hybrids for the month. Lexus Division reported sales 1,933 hybrids in June.

  There were 25 selling days this month and last June.

                           TOYOTA  RETAIL  SALES
                         (INCLUDES FLEET & HAWAII)
                                 June, 2010

                             -----CURRENT MONTH
                              -----
                                                DSR %
                               2010      2009  CHG
                               ----      ----  ---

  YARIS                       2,412     5,243   -54.0
  COROLLA                    21,876    19,935     9.7
  CAMRY                      28,435    26,394     7.7
  VENZA                       3,512     4,521   -22.3
  AVALON                      2,833     2,133    32.8
  PRIUS                      10,998    12,998   -15.4
  SCION xB                    1,775     1,869    -5.0
  SCION tC                    1,137     1,446   -21.4
  SCION xD                      833       946   -11.9
  TOTAL TOYOTA DIV. PASS.
   CAR                       73,811    75,487    -2.2
  -----------------------    ------    ------    ----
  ES                          3,366     3,918   -14.1
  HS                            603         0     N/A
  LS                            739       806    -8.3
  SC                             39        82   -52.4
  GS                            539       454    18.7
  IS                          2,863     3,465   -17.4
  TOTAL LEXUS PASS. CAR       8,149     8,725    -6.6
  ---------------------       -----     -----    ----
  TOTAL TOYOTA PASS. CAR     81,960    84,212    -2.7
  ----------------------     ------    ------    ----
  SIENNA                      9,357     5,442    71.9
  RAV4                       12,573    10,054    25.1
  FJ CRUISER                    925       339   172.9
  4RUNNER                     3,426     1,031   232.3
  HIGHLANDER                  5,962     6,885   -13.4
  LAND CRUISER                  140       209   -33.0
  SEQUOIA                     1,114     1,111     0.3
  TOTAL SUV                  24,140    19,629    23.0
  ---------                  ------    ------    ----
  4X2 TACOMA                  3,866     4,372   -11.6
  4X4 TACOMA                  4,381     4,663    -6.0
  TOTAL TACOMA                8,247     9,035    -8.7
  TUNDRA                      7,717     5,187    48.8
  TOTAL PICKUP               15,964    14,222    12.2
  TOTAL TOYOTA DIV. LT
   TRUCK                     49,461    39,293    25.9
  LX                            267       265     0.8
  GX                          1,120       529   111.7
  RX                          7,796     7,355     6.0
  TOTAL LEXUS LIGHT TRUCK     9,183     8,149    12.7
  -----------------------     -----     -----    ----
  TOTAL TOYOTA LIGHT
   TRUCK                     58,644    47,442    23.6
  ------------------         ------    ------    ----
  TOTAL TOYOTA DIV.         123,272   114,780     7.4
  TOTAL LEXUS                17,332    16,874     2.7
  -----------                ------    ------     ---
  TOTAL TOYOTA              140,604   131,654     6.8
  MEMO:
  DOM. COROLLA               20,210    16,602    21.7
  DOM. CAMRY                 28,195    25,003    12.8
  DOM. RAV4                  10,354     4,100   152.5
  DOM. HIGHLANDER             5,009         0     N/A
  DOM. PICKUP                15,964    14,222    12.2
  DOM. RX                     5,741     5,562     3.2

  SELLING DAYS                   25        25
  ------------                  ---       ---

  TOYOTA DIV. IMPORT CAR     19,061    27,228   -30.0
  LEXUS IMPORT CAR            8,149     8,725    -6.6
  TOYOTA DIV NA BUILT
   CARS                      54,750    48,259    13.5
  TOTAL TOYOTA CARS          81,960    84,212    -2.7

  TOYOTA DIV. IMPORT LT
   TRUCK                      7,663    14,418   -46.9
  LEXUS IMPORT LT TRUCK       3,442     2,587    33.0
  TOYOTA DIV NA BUILT LT
   TRUCK                     41,798    24,875    68.0
  LEXUS NA BUILT LT TRUCK     5,741     5,562     3.2
  TOTAL TOYOTA LT TRUCK      58,644    47,442    23.6
  ---------------------      ------    ------    ----

  SPORT UTILITY VEHICLES     32,398    27,439    18.1
     Memo: Lexus Sport
      Utility                 9,183     8,149    12.7

  SMALL VANS                  9,357     5,442    71.9
  PICKUPS                    15,964    14,222    12.2

  * NORTH AMERICAN BUILT
   VEHICLES
  COROLLA                    20,210    16,602    21.7
  CAMRY                      28,195    25,003    12.8
  VENZA                       3,512     4,521   -22.3
  AVALON                      2,833     2,133    32.8
  SIENNA                      9,357     5,442    71.9
  RAV4                       10,354     4,100   152.5
  HIGHLANDER                  5,009         0     N/A
  PICKUP                     15,964    14,222    12.2
  SEQUOIA                     1,114     1,111     0.3
  RX                          5,741     5,562     3.2
  TOTAL                     102,289    78,696    30.0
  N.A. VEHICLES % OF
   TOTAL                       72.7%     59.8%

  SELLING DAYS                   25        25
  DSR = DAILY SELLING
   RATE
  -------------------

                                   --CALENDAR YEAR TO DATE
                                    --
                                                   DSR %
                                2010       2009      CHG
                                ----       ----      ---

  YARIS                       22,989     38,598    -40.0
  COROLLA                    140,501    121,643     16.3
  CAMRY                      154,239    150,242      3.3
  VENZA                       25,196     20,463     23.9
  AVALON                      13,474     13,804     -1.7
  PRIUS                       66,039     55,751     19.2
  SCION xB                     9,852     11,566    -14.3
  SCION tC                     6,462      8,775    -25.9
  SCION xD                     4,693      5,741    -17.7
  TOTAL TOYOTA DIV. PASS.
   CAR                       443,445    426,587      4.6
  -----------------------    -------    -------      ---
  ES                          22,009     20,363      8.8
  HS                           6,492          0      N/A
  LS                           5,650      4,857     17.1
  SC                             186        485    -61.4
  GS                           3,486      3,556     -1.3
  IS                          16,142     15,681      3.6
  TOTAL LEXUS PASS. CAR       53,965     44,942     20.9
  ---------------------       ------     ------     ----
  TOTAL TOYOTA PASS. CAR     497,410    471,529      6.2
  ----------------------     -------    -------      ---
  SIENNA                      43,101     38,414     12.9
  RAV4                        81,000     62,241     31.0
  FJ CRUISER                   7,165      7,148      0.9
  4RUNNER                     21,953     10,402    112.4
  HIGHLANDER                  39,725     36,205     10.4
  LAND CRUISER                   912      1,104    -16.8
  SEQUOIA                      5,700      9,021    -36.4
  TOTAL SUV                  156,455    126,121     24.9
  ---------                  -------    -------     ----
  4X2 TACOMA                  24,891     26,493     -5.4
  4X4 TACOMA                  25,906     26,668     -2.2
  TOTAL TACOMA                50,797     53,161     -3.8
  TUNDRA                      45,314     36,106     26.3
  TOTAL PICKUP                96,111     89,267      8.4
  TOTAL TOYOTA DIV. LT
   TRUCK                     295,667    253,802     17.3
  LX                           1,591      1,742     -8.1
  GX                           8,066      3,407    138.3
  RX                          43,808     39,969     10.3
  TOTAL LEXUS LIGHT TRUCK     53,465     45,118     19.3
  -----------------------     ------     ------     ----
  TOTAL TOYOTA LIGHT
   TRUCK                     349,132    298,920     17.6
  ------------------         -------    -------     ----
  TOTAL TOYOTA DIV.          739,112    680,389      9.4
  TOTAL LEXUS                107,430     90,060     20.1
  -----------                -------     ------     ----
  TOTAL TOYOTA               846,542    770,449     10.6
  MEMO:
  DOM. COROLLA               134,354     97,430     38.8
  DOM. CAMRY                 152,873    145,295      5.9
  DOM. RAV4                   34,935     17,119    105.4
  DOM. HIGHLANDER             31,811          0      N/A
  DOM. PICKUP                 96,111     89,267      8.4
  DOM. RX                     34,015     27,287     25.5

  SELLING DAYS                   151        152
  ------------                   ---        ---

  TOYOTA DIV. IMPORT CAR     117,548    149,595    -20.9
  LEXUS IMPORT CAR            53,965     44,942     20.9
  TOYOTA DIV NA BUILT
   CARS                      325,897    276,992     18.4
  TOTAL TOYOTA CARS          497,410    471,529      6.2

  TOYOTA DIV. IMPORT LT
   TRUCK                      84,009     99,981    -15.4
  LEXUS IMPORT LT TRUCK       19,450     17,831      9.8
  TOYOTA DIV NA BUILT LT
   TRUCK                     211,658    153,821     38.5
  LEXUS NA BUILT LT TRUCK     34,015     27,287     25.5
  TOTAL TOYOTA LT TRUCK      349,132    298,920     17.6
  ---------------------      -------    -------     ----

  SPORT UTILITY VEHICLES     202,755    164,091     24.4
     Memo: Lexus Sport
      Utility                 53,465     45,118     19.3

  SMALL VANS                  43,101     38,414     12.9
  PICKUPS                     96,111     89,267      8.4

  * NORTH AMERICAN BUILT
   VEHICLES
  COROLLA                    134,354     97,430     38.8
  CAMRY                      152,873    145,295      5.9
  VENZA                       25,196     20,463     23.9
  AVALON                      13,474     13,804     -1.7
  SIENNA                      43,101     38,414     12.9
  RAV4                        34,935     17,119    105.4
  HIGHLANDER                  31,811          0      N/A
  PICKUP                      96,111     89,267      8.4
  SEQUOIA                      5,700      9,021    -36.4
  RX                          34,015     27,287     25.5
  TOTAL                      571,570    458,100     25.6
  N.A. VEHICLES % OF
   TOTAL                        67.5%      59.5%

  SELLING DAYS                   151        152
  DSR = DAILY SELLING
   RATE
  -------------------