BMW Forms Luxury Alliance with Elysian Hotel

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CHICAGO, July 14, 2010; Since opening in 2009, the Elysian has set the new standard for luxury living in Chicago. Through its newest partnership with BMW of North America's Central Region, guests will now travel in the same level of style. Today, Elysian and BMW announced a partnership that will 'bring joy' to the Elysian guest's experience - on four wheels.

BMW, known for its style, elegance and innovation, has hand-selected a fleet of luxury vehicles exclusively for guests of the Elysian. The titanium sliver fleet consists of the latest BMW models including four 2010 BMW 550i Gran Turismo's and one 2010 BMW 760Li.

"We are extremely proud and excited to welcome BMW to the Elysian family," said General Manager, Kevin Robinson. "This partnership provides a unique opportunity to enhance our guests' experience while showcasing the finest vehicles on the road."

The cars will be displayed on the European-style courtyard and are available for transport to the airport. For short jaunts around the city, the Elysian guest service managers will arrange for complimentary in-town service.

This partnership is the first of its kind for BMW's Central Region. The company will not only provide cars to enhance the guest experience, but also utilize the Elysian as a place to introduce and showcase their latest products.

"We are very excited to partner with the Elysian as they share the same commitment to design, premium service, attention to detail and providing a unique and joyful experience to their customers," said Arturo Pineiro, Vice President Central Region. "In a few short months since opening, the Elysian has made a significant impression in the premium hotel space and we look forward to working together."

  To make reservations please call 312-646-1300 or visit elysianhotels.com.

  About the Elysian

As the owner, operator and developer of hotels, resorts and private residences, the mission of the Elysian is to restore to hotel-keeping a level of style, taste and grace that is reflective of a bygone era when attention to detail was customary and genuine service uncompromised. The flagship property, located in Chicago, sets a new standard in hospitality as the company expands to gateway cities and resort destinations worldwide.

About BMW

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 94 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

With its three brands - BMW, MINI and Rolls-Royce - the BMW Group is one of the world's most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.