Honda: Pack... And Win a Jazz!

TULLAMARIN, AUSTRALIA – July 28, 2010: Honda Australia wants to know how much you can pack into a Honda Jazz through an online marketing campaign.

The Honda Jazz is so versatile it fits anything you can imagine and the new interactive microsite at www.honda.com.au/jazzpacking allows you to see just how much you can pack.

The creative team at DTDigital produced a series of four short films that demonstrate exactly how much junk you can fit in a Jazz’s trunk. Featuring hipsters, ninjas, body builders and a surprise internet celebrity rapper, the tests are conducted under the safety-goggled gaze of Rodney, a mad scientist.

After watching the videos, viewers can suggest what they’d like to see packed into a Jazz.

“The USP of the Jazz is undeniable – for a light car it has an incredibly cavernous interior that fits anything you can imagine. DTDigital has come up with an entertaining way of highlighting this,” said Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins.

“We wanted to make it as simple as possible for people to submit their entry and share it with their friends, so we tapped into the power of Facebook Connect and used platforms such as YouTube to host the videos,” Mr. Collins said.

Entries are hosted on the microsite and will be voted on by the public, with the most popular entry winning a top of the range Honda Jazz VTi-S of their own.

The competition is now open and closes on Monday, 30 August 2010.

To test your skills, visit www.honda.com.au/jazzpacking