Chrysler Group Reports July 2010 U.S. Sales Increased 5 Percent; Product Onslaught Coming Soon
 |
-- July marks the fourth consecutive month of year-over-year sales
increases
-- Dodge Challenger and Dodge Journey each set sales records for the
month of July
-- Ram Chassis Cab sets record for best monthly sales ever
-- Thirteen Chrysler Group vehicle lines improve year-over-year sales
AUBURN HILLS, MI - August 3, 2010: Chrysler Group LLC today reported U.S. sales of 93,313, a 5 percent increase compared with sales in July 2009 (88,900 units). July represents the fourth consecutive month of year-over-year sales increases.
"The all-new 2011 Jeep Grand Cherokee is drawing customers into our showrooms, setting the pace and standard for our company, and generating positive reviews both nationally and internationally," said Fred Diaz, President and Chief Executive Officer - Ram Truck Brand and Lead Executive for U.S. Sales. "We're gaining some real traction with the all-new Jeep Grand Cherokee, and we look forward to the same when we revamp the remaining 75 percent of our nameplates by year end."
Chrysler Group finished the month with a 55-day supply of inventory (191,000 units). U.S. industry sales figures for July are projected at an estimated 11.6 SAAR.
The all-new 2011 Jeep® Grand Cherokee is arriving in dealerships in greater numbers. Chrysler Group - at the end of this month - will begin to reveal the rest of its 16 all-new or significantly refreshed vehicles. This aggressive, steady cadence of new vehicles will continue through the remainder of this year.
July 2010 U.S. Sales Highlights by Brand
Jeep Brand
The Jeep Brand posted a 19 percent year-over-year increase in July as
the all-new 2011 Jeep Grand Cherokee arrived in dealerships in greater
numbers. Jeep Grand Cherokee sales were up 54 percent in July, versus July
2009, and were up 86 percent compared with last month, as the all-new Grand
Cherokee resonates with consumers and continues to generate positive
reviews in the media. The iconic Jeep Wrangler had a triple digit
percentage increase in sales during July. Jeep Liberty also had a strong
month as sales increased 70 percent. Women drivers ranked Jeep dealers No.
2 overall in Women-Drivers.com's report of Top Auto Brands. Women rated
dealers on their experience during vehicle purchase, while just browsing
and having their vehicles serviced.
Dodge Brand
Dodge Challenger sales were up 317 percent in July, compared to the same
month in 2009. Dodge Challenger's July 2 return to NASCAR Nationwide
Series' competition racing, after more than a 30-year absence, has
generated mounting consumer interest in the vehicle. Challenger also shared
the top spot in the "Specialty Coupe" category in Strategic Vision Inc.'s
2010 Total Quality Index study, which measures the complete ownership
experience. Dodge Charger sales also increased by a triple digit percentage
during July. The three new Dodge Nitro lifestyle models - Detonator, Heat
and Shock - continue to drive Dodge Nitro sales, up 96 percent in July. The
Dodge Journey crossover also did well, driven in part by the popularity of
the all-wheel-drive model, with sales up 11 percent in July.
Ram Brand
The Ram Brand posted an 11 percent year-over-year increase in July,
compared to the same month in 2009. Ram pickup truck sales increased 14
percent in July, fueled in part by the success of the Ram Heavy Duty, Motor
Trend's 2010 Truck of the Year. Ram Heavy Duty sales were up 89 percent in
July, with the Crew Cab and Quad Cab models being the most popular choices.
Dodge Dakota sales were up 49 percent in July, while sales of Ram Cab
Chassis, redesigned for 2011, had its best sales month ever in July.
Chrysler Brand
Chrysler Town & Country, winner this year of the ninth-consecutive R.L.
Polk & Co.'s "Automotive Loyalty Award" in the minivan segment, posted a
sales increase of 18 percent in July. Chrysler Sebring sedan and
convertible sales were up a combined 11 percent.
July U.S. Sales Highlights
-- Jeep Brand sales (26,466 units) increased 19 percent versus the same
month last year (22,276 units)
-- Jeep Grand Cherokee sales (5,407 units) were up 54 percent compared
with July 2009 (3,520 units)
-- Jeep Wrangler sales (10,043 units) improved 121 percent versus July
2009 (4,540 units)
-- Jeep Liberty sales (4,893 units) increased 70 percent compared with
July last year (2,874 units)
-- Dodge Challenger sales (3,695 units) improved 317 percent compared
with July 2009 (886 units)
-- Dodge Charger sales (6,023 units) were up 126 percent versus July of
last year (2,663 units)
-- Dodge Journey sales (4610 units) increased 11 percent compared with
July 2009 (4,165 units)
-- Dodge Nitro sales (2,186 units) improved 96 percent versus July 2009
(1,115 units)
-- Chrysler Sebring (sedan and convertible) sales (3,092 units) were up
11 percent versus July 2009 (2,781 units)
-- Chrysler Town & Country minivan sales (8,083 units) improved 18
percent compared with July 2009 (6,837 units)
-- Ram pickup truck sales (20,138 units) increased 14 percent in July,
compared with July 2009 (17,723 units)
-- Ram Heavy Duty pickup truck sales increased 89 percent versus July
2009
-- Dodge Dakota sales (1,088 units) were up 49 percent compared with the
same time period last year (730 units)
Sales Chart
Chrysler Group LLC U.S. Sales Summary Thru July 2010
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
----- ------- ----- ------ ------- ----- ------
Sebring 3,092 2,781 11% 24,457 13,466 82%
300 2,282 2,292 0% 23,159 21,591 7%
Crossfire 0 37 -100% 0 355 -100%
PT Cruiser 1,235 4,092 -70% 6,152 12,683 -51%
Aspen 0 402 -100% 30 5,365 -99%
Pacifica 0 108 -100% 0 1,835 -100%
Town & Country 8,083 6,837 18% 69,020 50,574 36%
CHRYSLER BRAND 14,692 16,549 -11% 122,818 105,869 16%
-------------- ------ ------ --- ------- ------- ---
Compass 1,302 2,736 -52% 11,310 8,498 33%
Patriot 4,305 8,084 -47% 20,684 21,582 -4%
Wrangler 10,043 4,540 121% 56,192 53,430 5%
Liberty 4,893 2,874 70% 27,077 26,579 2%
Grand Cherokee 5,407 3,520 54% 30,869 26,610 16%
Commander 516 522 -1% 7,105 6,025 18%
JEEP BRAND 26,466 22,276 19% 153,237 142,724 7%
---------- ------ ------ --- ------- ------- ---
Caliber 2,904 7,814 -63% 26,485 25,121 5%
Avenger 3,697 5,616 -34% 32,098 20,354 58%
Charger 6,023 2,663 126% 51,808 32,124 61%
Challenger 3,695 886 317% 21,361 15,968 34%
Viper 36 20 80% 210 329 -36%
Magnum 0 0 0% 0 113 -100%
Journey 4,610 4,165 11% 30,401 30,114 1%
Caravan 7,755 8,405 -8% 57,678 50,152 15%
Nitro 2,186 1,115 96% 11,296 11,000 3%
Durango 10 233 -96% 46 3,060 -98%
DODGE BRAND 30,916 30,917 0% 231,383 188,335 23%
------------ ------ ------ --- ------- ------- ---
Dakota 1,088 730 49% 7,867 7,473 5%
Ram P/U 20,138 17,723 14% 105,007 112,239 -6%
Sprinter 13 705 -98% 220 3,457 -94%
RAM BRAND 21,239 19,158 11% 113,094 123,169 -8%
--------- ------ ------ --- ------- ------- ---
TOTAL DODGE 52,155 50,075 4% 344,477 311,504 11%
----------- ------ ------ --- ------- ------- ---
TOTAL CHRYSLER GROUP
LLC 93,313 88,900 5% 620,532 560,097 11%
TOTAL CAR 21,729 22,109 -2% 179,578 129,423 39%
TOTAL TRUCK 71,584 66,791 7% 440,954 430,674 2%
----------- ------ ------ --- ------- ------- ---
Selling Days 27 26 178 178
------------ --- --- --- ---
