Hyundai's Pitch for Sale! World Cup i10 is up for Charity Auction.

HIGH WYCOMBE, UNITED KINGDOM – Aug 4, 2010: If you want a car that attracts attention, forget exotica. You need to buy a Hyundai i10 covered in turf with a football on the roof!

One of the two Hyundai i10 football cars built to celebrate the manufacturer’s association with the 2010 World Cup is up for sale, and all proceeds are going to charity.

The 09-plate city car has been modified to become truly unique and undeniably eye-catching. Prospective buyers are any sports-related business which needs an effective way of advertising or a really committed football fan!

Produced by car artist Andy Saunders – a hugely talented and world-famous car modifier – the Hyundai i10 has ‘grass’ bodywork and interior, a giant football on the roof and goal posts fixed to the A-pillars.

The car also has had a ‘celebrity’ past. Before its conversion the i10 was one of two lent to Jeremy Clarkson for his 2009 DVD ‘Duel’.

Now its World Cup promotional duties are over, the i10 is being sold as part of a charity challenge by Car Dealer Magazine. All the money raised will be handed to BEN (www.ben.org.uk), the automotive industry charity, as a donation.

Bidding will start at just £1,995, although it’s hoped the final total will be at least double this when the auction ends at midday on Tuesday, August 10.