Toyota Reports August 2010 Sales
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SEE ALSO: Toyota Buyers Guide
SEE ALSO: Lexus Buyers Guide
SEE ALSO: Scion Buyers Guide
TORRANCE, Calif., Sept. 1, 2010; Toyota Motor Sales (TMS), U.S.A., Inc., today reported August sales of 148,388 units. In comparison to last August when Toyota sales were at their peak under Cash for Clunkers, sales were down 31.4 percent on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 25 selling days in August 2010, compared to 26 selling days in August 2009, TMS sales were down 34 percent compared to the same period last year.
"While August results trailed year ago levels when the CARS program generated significant incremental sales for the brand, we're pleased with how the month shaped up," said Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., Inc. "Customer loyalty rates have returned to traditional levels as Toyota continues to lead the industry as the number one retail brand year-to-date."
Toyota Division recorded sales of 128,923 vehicles, a decrease of 33.7 percent from the year-ago month, on a DSR basis. On a raw volume basis, Toyota Division sales were down 36.2 percent compared to last August. Lexus reported sales of 19,465 units in August, down 11.6 percent from August 2009, on a DSR basis. Volume-wise, Lexus Division sales were down 14.9 percent compared to the year-ago month.
Toyota Division
Toyota Division passenger cars recorded sales of 75,911 units, a decrease of 44.6 percent from last August. Toyota sales were led by Camry and Camry Hybrid which posted combined monthly sales of 30,746 units. Corolla recorded sales of 20,280 units. The Prius mid-size gas-electric hybrid reported sales of 11,799 units. The Avalon sedan posted sales of 2,512 units, up 17.3 percent over the year-ago month.
Toyota Division light trucks posted sales of 53,012 units in August, down 7.6 percent from the same period last year. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 14,727 units. 4Runner posted sales of 3,833 units, up 297 percent over August 2009. The Tundra full-size pickup recorded sales of 7,207 units. The Sienna minivan reported sales of 8,729, up 15.7 percent over the year-ago month.
Scion posted August sales of 4,012 units. The xB urban utility vehicle led the way with sales of 1,965 units. The tC sports coupe posted August sales of 1,092 units. The xD reported sales of 955 units for the month.
Lexus Division
Lexus reported passenger car sales of 9,353 units, down 22.9 percent from the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 4,161 units. The IS line-up reported combined sales of 3,005 units.
Lexus light trucks recorded sales of 10,112 units, up 2.3 percent from last August. Lexus Division sales were led by the RX 350 and RX 450h, which reported combined August sales 8,506 units. With August sales of 1,227 units, GX luxury SUV posted a gain of 78.2 percent over the same period last year.
TMS Hybrids
TMS posted sales of 15,444 hybrid vehicles. Toyota Division recorded sales of 13,450 hybrids for the month. Lexus Division reported sales of 1,994 hybrids in August.
*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
August, 2010
-----CURRENT MONTH
-----
DSR %
2010 2009 CHG
---- ---- ---
YARIS 2,900 4,797 -37.1
COROLLA 20,280 43,061 -51.0
CAMRY 30,764 54,396 -41.2
VENZA 3,644 8,435 -55.1
AVALON 2,512 2,227 17.3
PRIUS 11,799 18,886 -35.0
SCION xB 1,965 4,588 -55.5
SCION tC 1,092 3,082 -63.2
SCION xD 955 3,057 -67.5
TOTAL TOYOTA DIV. PASS. CAR 75,911 142,529 -44.6
--------------------------- ------ ------- -----
ES 4,161 5,629 -23.1
HS 594 543 13.8
LS 939 880 11.0
SC 35 34 7.1
GS 619 669 -3.8
IS 3,005 4,855 -35.6
TOTAL LEXUS PASS. CAR 9,353 12,610 -22.9
--------------------- ----- ------ -----
TOTAL TOYOTA PASS. CAR 85,264 155,139 -42.8
---------------------- ------ ------- -----
SIENNA 8,729 7,849 15.7
RAV4 14,727 18,312 -16.4
FJ CRUISER 1,434 434 243.6
4RUNNER 3,833 1,004 297.0
HIGHLANDER 7,670 10,656 -25.1
LAND CRUISER 114 201 -41.0
SEQUOIA 1,059 792 39.1
TOTAL SUV 28,837 31,399 -4.5
--------- ------ ------ ----
4X2 TACOMA 3,857 6,083 -34.1
4X4 TACOMA 4,382 6,464 -29.5
TOTAL TACOMA 8,239 12,547 -31.7
TUNDRA 7,207 7,872 -4.8
TOTAL PICKUP 15,446 20,419 -21.3
TOTAL TOYOTA DIV. LT TRUCK 53,012 59,667 -7.6
LX 379 249 58.3
GX 1,227 716 78.2
RX 8,506 9,317 -5.1
TOTAL LEXUS LIGHT TRUCK 10,112 10,282 2.3
----------------------- ------ ------ ---
TOTAL TOYOTA LIGHT TRUCK 63,124 69,949 -6.1
------------------------ ------ ------ ----
TOTAL TOYOTA DIV. 128,923 202,196 -33.7
TOTAL LEXUS 19,465 22,892 -11.6
----------- ------ ------ -----
TOTAL TOYOTA 148,388 225,088 -31.4
MEMO:
DOM. COROLLA 12,174 40,291 -68.6
DOM. CAMRY 30,502 52,416 -39.5
DOM. RAV4 10,164 4,693 125.2
DOM. HIGHLANDER 4,711 0 N/A
DOM. PICKUP 15,446 20,419 -21.3
DOM. RX 6,533 5,652 20.2
SELLING DAYS 25 26
------------ --- ---
TOYOTA DIV. IMPORT CAR 27,079 39,160 -28.1
LEXUS IMPORT CAR 9,353 12,610 -22.9
TOYOTA DIV NA BUILT CARS 48,832 103,369 -50.9
TOTAL TOYOTA CARS 85,264 155,139 -42.8
TOYOTA DIV. IMPORT LT TRUCK 12,903 25,914 -48.2
LEXUS IMPORT LT TRUCK 3,579 4,630 -19.6
TOYOTA DIV NA BUILT LT TRUCK 40,109 33,753 23.6
LEXUS NA BUILT LT TRUCK 6,533 5,652 20.2
TOTAL TOYOTA LT TRUCK 63,124 69,949 -6.1
--------------------- ------ ------ ----
SPORT UTILITY VEHICLES 37,515 41,247 -5.4
Memo: Lexus Sport Utility 10,112 10,282 2.3
SMALL VANS 8,729 7,849 15.7
PICKUPS 15,446 20,419 -21.3
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 12,174 40,291 -68.6
CAMRY 30,502 52,416 -39.5
VENZA 3,644 8,435 -55.1
AVALON 2,512 2,227 17.3
SIENNA 8,729 7,849 15.7
RAV4 10,164 4,693 125.2
HIGHLANDER 4,711 0 N/A
PICKUP 15,446 20,419 -21.3
SEQUOIA 1,059 792 39.1
RX 6,533 5,652 20.2
TOTAL 95,474 142,774 -30.5
N.A. VEHICLES % OF TOTAL 64.3% 63.4%
SELLING DAYS 25 26
--CALENDAR YEAR TO
DATE --
DSR %
2010 2009 CHG
---- ---- ---
YARIS 28,958 48,878 -40.5
COROLLA 188,126 194,297 -2.7
CAMRY 220,061 238,612 -7.3
VENZA 32,864 34,678 -4.8
AVALON 18,801 17,939 5.3
PRIUS 91,940 93,810 -1.5
SCION xB 14,116 18,992 -25.3
SCION tC 8,848 13,796 -35.5
SCION xD 6,708 10,774 -37.4
TOTAL TOYOTA DIV. PASS. CAR 610,422 671,781 -8.7
--------------------------- ------- ------- ----
ES 30,263 30,385 0.1
HS 7,251 543 1241 begin_of_the_skype_highlighting 251 543 1241 end_of_the_skype_highlighting begin_of_the_skype_highlighting 251 543 1241 end_of_the_skype_highlighting.9
LS 7,575 6,611 15.1
SC 257 576 -55.2
GS 4,697 4,776 -1.2
IS 22,247 24,565 -9.0
TOTAL LEXUS PASS. CAR 72,290 67,456 7.7
--------------------- ------ ------ ---
TOTAL TOYOTA PASS. CAR 682,712 739,237 -7.2
---------------------- ------- ------- ----
SIENNA 62,211 53,330 17.2
RAV4 111,706 96,465 16.4
FJ CRUISER 9,926 7,968 25.2
4RUNNER 29,600 12,461 138.7
HIGHLANDER 55,206 56,268 -1.4
LAND CRUISER 1,169 1,514 -22.4
SEQUOIA 7,992 10,602 -24.2
TOTAL SUV 215,599 185,278 16.9
--------- ------- ------- ----
4X2 TACOMA 33,034 39,172 -15.3
4X4 TACOMA 35,676 39,088 -8.3
TOTAL TACOMA 68,710 78,260 -11.8
TUNDRA 61,722 50,291 23.3
TOTAL PICKUP 130,432 128,551 2.0
TOTAL TOYOTA DIV. LT TRUCK 408,242 367,159 11.7
LX 2,256 2,206 2.8
GX 10,468 4,710 123.3
RX 60,476 57,097 6.4
TOTAL LEXUS LIGHT TRUCK 73,200 64,013 14.9
----------------------- ------ ------ ----
TOTAL TOYOTA LIGHT TRUCK 481,442 431,172 12.2
------------------------ ------- ------- ----
TOTAL TOYOTA DIV. 1,018,664 1,038,940 -1.5
TOTAL LEXUS 145,490 131,469 11.2
----------- ------- ------- ----
TOTAL TOYOTA 1,164,154 1,170,409 0.0
MEMO:
DOM. COROLLA 169,387 163,977 3.8
DOM. CAMRY 218,184 229,855 -4.6
DOM. RAV4 56,878 26,499 115.7
DOM. HIGHLANDER 42,419 0 N/A
DOM. PICKUP 130,432 128,551 2.0
DOM. RX 46,674 37,981 23.5
SELLING DAYS 203 204
------------ --- ---
TOYOTA DIV. IMPORT CAR 171,186 225,332 -23.7
LEXUS IMPORT CAR 72,290 67,456 7.7
TOYOTA DIV NA BUILT CARS 439,236 446,449 -1.1
TOTAL TOYOTA CARS 682,712 739,237 -7.2
TOYOTA DIV. IMPORT LT TRUCK 108,310 148,177 -26.5
LEXUS IMPORT LT TRUCK 26,526 26,032 2.4
TOYOTA DIV NA BUILT LT TRUCK 299,932 218,982 37.6
LEXUS NA BUILT LT TRUCK 46,674 37,981 23.5
TOTAL TOYOTA LT TRUCK 481,442 431,172 12.2
--------------------- ------- ------- ----
SPORT UTILITY VEHICLES 278,873 241,323 16.1
Memo: Lexus Sport Utility 73,200 64,013 14.9
SMALL VANS 62,211 53,330 17.2
PICKUPS 130,432 128,551 2.0
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 169,387 163,977 3.8
CAMRY 218,184 229,855 -4.6
VENZA 32,864 34,678 -4.8
AVALON 18,801 17,939 5.3
SIENNA 62,211 53,330 17.2
RAV4 56,878 26,499 115.7
HIGHLANDER 42,419 0 N/A
PICKUP 130,432 128,551 2.0
SEQUOIA 7,992 10,602 -24.2
RX 46,674 37,981 23.5
TOTAL 785,842 703,412 12.3
N.A. VEHICLES % OF TOTAL 67.5% 60.1%
SELLING DAYS 203 204
DSR = DAILY SELLING RATE
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