The 81st Geneva International Motor Show puts human beings at centre stage.

GENEVA – Sept 27, 2010: Functional, versatile, economical and ecological: no matter how divers the demands placed upon them are, the vehicles on display at the Motor Show cannot ignore the human element. Factors such as the pleasure of driving, liberty of movement and design nonetheless remain every bit as important. The Management of the Motor Show have chosen a young woman at the wheel of her cabriolet to illustrate the 81st edition of the Motor Show. The poster conveys light-heartedness and good humour.

The advertising agency Polyconsult has demonstrated an important sensitivity to currently popular trends. Once again, this group from Bern has won the competition to design the poster for the Geneva International Motor Show. The competing creators developing the theme for 2011 were inspired by the following ideas:

”The most innovative automotive technology is nothing if the human factor is not at the centre of the thinking behind it. An automobile must provide us with individual transport, while reflecting our automotive lifestyle. It must be safe and easy to use, so that we can enjoy our driving without any problems. However, thanks to the latest technologies, it must also protect our human values.

”This graphic will be used in all national and international communications regarding the 2011 Geneva International Motor Show, and will be enhanced by the logos of our sponsors, natural gas/biogas, the principal sponsor of the official website www.salon-auto.ch, and the CFF from the public transport sector.

The poster is also available on the website www.salon-auto.ch and can be downloaded in high definition.