Toyota Reports September 2010 Sales

TORRANCE, Calif., Oct. 1, 2010; Toyota Motor Sales (TMS), U.S.A., Inc., today reported September sales of 147,162 units. �With equal selling days in September 2009 and September 2010, sales were up 16.8 percent over the year-ago month on a daily selling rate and unadjusted raw volume basis.

Toyota Division recorded sales of 130,214 vehicles, an increase of 20.5 percent over the year-ago month. Lexus reported sales of 16,948 units for the month, down 5.5 percent from September 2009.

Toyota Division

Toyota Division passenger cars recorded sales of 75,670 units, an increase of 8.5 percent over last September. �Toyota sales were led by Camry and Camry Hybrid, which posted combined monthly sales of 30,769 units, up 19.5 percent from September 2009. �Up 48.7 percent over the year-ago month, Yaris recorded sales of 2,835 units. �Corolla recorded sales of 21,060 units, up 1.5 percent over the same period last year. �The Prius mid-size gas-electric hybrid reported sales of 11,394 units, up 3.7 percent over the year-ago month. �Avalon posted sales of 2,504 units, up 29.1 percent over September 2009.

Toyota Division light trucks posted sales of 54,544 units in September, up 42.3 percent over the same period last year. �Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 14,685 units, up 41.2 percent over September 2009. �Highlander and Highlander Hybrid posted combined sales of 7,824 units for the month, up 50.0 percent over the year-ago month. �4Runner posted sales of 3,577 units for the month. The Tundra full-size pickup recorded sales of 6,923 units, up 9.7 percent over the same period last year. �The Tacoma mid-size pickup posted sales of 8,874 units for the month, up 18.1 percent over September 2009. �The Sienna minivan reported sales of 9,920, up 54.0 percent over last September.

Scion posted September sales of 3,562 units. �The xB urban utility vehicle led the way with sales of 1,687 units, up 9.6 percent over last September. �The tC sports coupe posted September sales of 981 units. The xD reported sales of 894 units for the month.

Lexus Division

Lexus reported passenger car sales of 8,135 units, down 8.9 percent from the year-ago month. �Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 3,697 units. �The IS line-up reported combined sales of 2,447 units.

Lexus light trucks recorded sales of 8,813 units, down 2.2 percent from last September. �Lexus Division sales were led by the RX 350 and RX 450h, which reported combined September sales of 7,420 units. �With September sales of 1,054 units, GX mid-size luxury utility vehicle posted a gain of 122.8 percent over the same period last year.

TMS Hybrids

TMS posted September sales of 14,871 hybrid vehicles, up 2.0 percent over the year-ago month. �Toyota Division posted sales of 13,021 hybrids for the month. �Lexus Division reported sales of 1,850 hybrids in September

There were 25 selling days in September 2009 and 2010.

TOYOTA �RETAIL �SALES
(INCLUDES FLEET & HAWAII)
September, 2010

	�----- CURRENT MONTH -----			� � � �-- CALENDAR YEAR TO DATE --
			DSR %			DSR %
	2010	2009	CHG	2010	2009	CHG

YARIS	2,835	1,907	48.7	31,793	50,785	-37.1
COROLLA	21,060	20,741	1.5	209,186	215,038	-2.3
CAMRY	30,769	25,745	19.5	250,830	264,357	-4.7
VENZA	3,546	4,738	-25.2	36,410	39,416	-7.2
AVALON	2,504	1,939	29.1	21,305	19,878	7.6
PRIUS	11,394	10,984	3.7	103,334	104,794	-1.0
SCION xB	1,687	1,539	9.6	15,803	20,531	-22.7
SCION tC	981	1,232	-20.4	9,829	15,028	-34.3
SCION xD	894	912	-2.0	7,602	11,686	-34.7
TOTAL TOYOTA DIV. PASS. CAR	75,670	69,737	8.5	686,092	741,518	-7.1
ES	3,697	3,046	21.4	33,960	33,431	2.0
HS	711	1,242	-42.8	7,962	1,785	348.0
LS	712	777	-8.4	8,287	7,388	12.7
SC	26	19	36.8	283	595	-52.2
GS	542	501	8.2	5,239	5,277	-0.3
IS	2,447	3,346	-26.9	24,694	27,911	-11.1
TOTAL LEXUS PASS. CAR	8,135	8,931	-8.9	80,425	76,387	5.7
TOTAL TOYOTA PASS. CAR	83,805	78,668	6.5	766,517	817,905	-5.9
SIENNA	9,920	6,442	54.0	72,131	59,772	21.2
RAV4	14,685	10,398	41.2	126,391	106,863	18.8
FJ CRUISER	1,424	413	244.8	11,350	8,381	36.0
4RUNNER	3,577	666	437.1	33,177	13,127	153.8
HIGHLANDER	7,824	5,216	50.0	63,030	61,484	3.0
LAND CRUISER	109	233	-53.2	1,278	1,747	-26.5
SEQUOIA	1,208	1,150	5.0	9,200	11,752	-21.4
TOTAL SUV	28,827	18,076	59.5	244,426	203,354	20.7
4X2 TACOMA	3,957	3,567	10.9	36,991	42,739	-13.1
4X4 TACOMA	4,917	3,946	24.6	40,593	43,034	-5.3
TOTAL TACOMA	8,874	7,513	18.1	77,584	85,773	-9.2
TUNDRA	6,923	6,308	9.7	68,645	56,599	21.8
TOTAL PICKUP	15,797	13,821	14.3	146,229	142,372	3.2
TOTAL TOYOTA DIV. LT TRUCK	54,544	38,339	42.3	462,786	405,498	14.6
LX	339	307	10.4	2,595	2,513	3.7
GX	1,054	473	122.8	11,522	5,183	123.3
RX	7,420	8,228	-9.8	67,896	65,325	4.4
TOTAL LEXUS LIGHT TRUCK	8,813	9,008	-2.2	82,013	73,021	12.8
TOTAL TOYOTA LIGHT TRUCK	63,357	47,347	33.8	544,799	478,519	14.4
TOTAL TOYOTA DIV.	130,214	108,076	20.5	1,148,878	1,147,016	0.6
TOTAL LEXUS	16,948	17,939	-5.5	162,438	149,408	9.2
TOTAL TOYOTA	147,162	126,015	16.8	1,311,316	1,296,424	1.6
MEMO:
DOM. COROLLA	13,866	20,430	-32.1	183,253	184,407	-0.2
DOM. CAMRY	30,518	25,384	20.2	248,702	255,239	-2.1
DOM. RAV4	11,161	4,656	139.7	68,039	31,155	119.3
DOM. HIGHLANDER	4,841	0	N/A	47,260	0	N/A
DOM. PICKUP	15,797	13,821	14.3	146,229	142,372	3.2
DOM. RX	5,566	5,631	-1.2	52,240	43,612	20.3

SELLING DAYS	25	25		228	229



TOYOTA DIV. IMPORT CAR	25,236	17,246	46.3	196,422	242,578	-18.7
LEXUS IMPORT CAR	8,135	8,931	-8.9	80,425	76,387	5.7
TOYOTA DIV NA BUILT CARS	50,434	52,491	-3.9	489,670	498,940	-1.4
TOTAL TOYOTA CARS	83,805	78,668	6.5	766,517	817,905	-5.9

TOYOTA DIV. IMPORT LT TRUCK	11,617	12,270	-5.3	119,927	160,447	-24.9
LEXUS IMPORT LT TRUCK	3,247	3,377	-3.8	29,773	29,409	1.7
TOYOTA DIV NA BUILT LT TRUCK	42,927	26,069	64.7	342,859	245,051	40.5
LEXUS NA BUILT LT TRUCK	5,566	5,631	-1.2	52,240	43,612	20.3
TOTAL TOYOTA LT TRUCK	63,357	47,347	33.8	544,799	478,519	14.4

SPORT UTILITY VEHICLES	36,216	26,671	35.8	315,089	267,994	18.1
� Memo: Lexus Sport Utility	8,813	9,008	-2.2	82,013	73,021	12.8

SMALL VANS	9,920	6,442	54.0	72,131	59,772	21.2
PICKUPS	15,797	13,821	14.3	146,229	142,372	3.2

* NORTH AMERICAN BUILT VEHICLES
COROLLA	13,866	20,430	-32.1	183,253	184,407	-0.2
CAMRY	30,518	25,384	20.2	248,702	255,239	-2.1
VENZA	3,546	4,738	-25.2	36,410	39,416	-7.2
AVALON	2,504	1,939	29.1	21,305	19,878	7.6
SIENNA	9,920	6,442	54.0	72,131	59,772	21.2
RAV4	11,161	4,656	139.7	68,039	31,155	119.3
HIGHLANDER	4,841	0	N/A	47,260	0	N/A
PICKUP	15,797	13,821	14.3	146,229	142,372	3.2
SEQUOIA	1,208	1,150	5.0	9,200	11,752	-21.4
RX	5,566	5,631	-1.2	52,240	43,612	20.3
TOTAL	98,927	84,191	17.5	884,769	787,603	12.8
N.A. VEHICLES % OF TOTAL	67.2%	66.8%		67.5%	60.8%

SELLING DAYS	25	25		228	229
DSR = DAILY SELLING RATE