Kia Cee'd Wins What Car? Small Family Car Title in Used Car of the Year Awards

WEYBRIDGE, UNITED KINGDOM – October 15, 2010: An astounding warranty, unbeatable reliability and a great level of equipment has prompted What Car? to name the Kia cee’d 1.6 GS as its Small Family Car of the Year in the magazine’s Used Car Awards.

And What Car? recognises that it took a “great car” to unseat the Ford Focus – winner of the title for the “last few years” – but is positive that the Kia merits its win.

Praising it as “reliable and dependable” What Car points out that the cee’d was also the best small family car in the 2010 J.D.Power survey – the only car to merit a full five star award and selecting the 2008 08-plate model the magazine stresses that any buyer will still get five years of Kia’s 7 year warranty introduced with cee’d.

Steve Fowler, Editor-in-Chief said: “Whether you are buying privately or at a dealer you’ll have the remainder of Kia’s great seven year warranty for peace of mind.”

Michael Cole, Managing Director of Kia Motors (UK) Ltd., retorted: “Actually Steve, you are wrong! If you buy an Approved Used cee’d from one of our dealers your warranty will be topped back up to seven full years! And for a used buyer it doesn’t get much better than that.

“We are delighted to win this award hot on the heels of the J.D.Power survey result because it confirms what we have always known – the cee’d is a perfect small family car for retail customers!” he added.

The Kia cee’d 1.6 GS was launched with a four cylinder 1599cc petrol engine producing 124 bhp and returning fuel economy in excess of 44 mpg. It received a 5 star EURO NCAP safety rating.

Anyone wanting to track down the What Car? Small family car winner can do so through www.kia.co.uk