2010 Los Angeles Auto Show: New Audi A8 Experience App for iPad Debuts at the LAAS

LOS ANGELES Nov. 18, 2010: Audi debuted today at the Los Angeles Auto Show an innovative App for iPad called the "Audi A8 Experience" that allows enthusiasts to experience the all new Audi A8 luxury sedan like never before. The "Audi A8 Experience" features virtual 'test drives' that allow consumers to experience safety elements, like pre sense pedestrian motion detection, and engineering features, like Audi's LED technology, engine efficiency, Audi Quattro AWD technology, demos of Audi night vision assistant, the MMI® touch pad and the 19-speaker Bang & Olufsen sound system. The "Audi A8 Experience" App for iPad is available for free from the App Store on iPad or at www.itunes.com/appstore/.

"Shopping for a car in today's tech-savvy environment should seamlessly integrate into the way buyers shop for luxury items. With the level of technology in an Audi, a traditional walk around or test drive could not fully demonstrate the extent of the vehicle's attributes. The A8 App showcases the technology under the skin �€“ night vision assistant, the pioneering Audi Aluminum Space Frame, and more," said Audi of America Chief Marketing Officer Scott Keogh.

The A8 App for iPad is part of the interactive "product theater" rolling out in select Audi dealers across the country. The product theater is a comprehensive product demonstration showroom environment consisting of iPad, the A8 vehicle and a custom-built sample table containing a variety of leather, wood and paint samples available for order in the A8. The "Audi A8 Experience" App allows consumers to preview the A8 in advance of a dealer visit, like full panoramic views of the stunning new interior and exterior. The App offers an interactive look at the engineering deep inside the vehicle and features a virtual product customization tool that allows buyers to outfit their Audi with choice of fabric and exterior color and then connect to audiusa.com to see what their vehicle would look like as a finished product. The interactive product theater and App for iPad is an ideal blend of tactile and virtual product experiences to demonstrate the high technology, performance, safety, design and hand craftsmanship of the new A8.

On sale this month, the all-new 2011 Audi A8 luxury performance sedan is the most technologically-advanced vehicle in its segment. Audi's flagship sedan includes a broad range of advanced features, such as the next-generation of the Audi MMI system with industry-exclusive handwriting recognition. The most luxurious Audi sedan comes with the brand's signature quattro all-wheel-drive technology and aluminum ASF® construction, standard LED daytime running lights, a Driver Assistance Package, 22-way comfort/climate seats, a 19-speaker Bang & Olufsen sound system and business-class level rear seat entertainment with dual 10" screens, separate MMI, media jukebox, Audi music interface and Bluetooth® headphones. Audi's flagship model boasts a V8 engine with 372 horsepower and an ample 328 lb-ft. of torque, all while achieving industry-topping fuel economy (17 mpg in the city, 27 mpg on the highway and 21 mpg combined, according to the Environmental Protection Agency), better than leading luxury hybrids. For more information on the all-new 2011 Audi A8, please visit http://models.audiusa.com/a8.