Toyota Reports November 2010 Sales - Down 7.3 Percent

TORRANCE, CA - December 1, 2010: Toyota Motor Sales (TMS), U.S.A., Inc., today reported November sales of 129,317 units, a decrease of 7.3 percent from the same period last year, on a daily selling rate basis (DSR). �On a raw volume basis, unadjusted for 24 selling days in November 2010, compared to 23 selling days in November 2009, TMS sales were down 3.2 percent compared to the same period last year.

Toyota Division recorded sales of 111,077 vehicles, a decrease of 7.6 percent from the year-ago month, on a DSR basis. �On a raw volume basis, Toyota Division sales were down 3.6 percent from last November. �Lexus Division reported sales of 18,240 units for the month, down 5.5 percent from November 2009, on a DSR basis. �Volume-wise, Lexus Division sales were down 1.4 percent compared to the year-ago month.

Toyota Division
Toyota Division passenger cars recorded sales of 58,701 units, a decrease of 21.5 percent from last November. �Toyota sales were led by Camry and Camry Hybrid, which posted combined monthly sales of 20,737 units. �Corolla recorded sales of 16,202 units for the month. �The Prius mid-size gas-electric hybrid reported sales of 10,224 units, up 1.9 percent over the year-ago month. �Avalon posted sales of 2,186 units, up 7.8 percent over November 2009.

Toyota Division light trucks posted sales of 52,376 units in November, up 15.2 percent over the same period last year. �Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 12,306 units, up 2.4 percent over November 2009. �Highlander and Highlander Hybrid posted combined sales of 9,156 units, up 41.2 percent over the year-ago month. �4Runner posted sales of 4,062 units for the month, up 130.5 percent over November 2009. �The Tundra full-size pickup posted sales of 7,464 units, up 12.1 percent over last November. �The Tacoma mid-size pickup recorded sales of 8,616 units, up 8.2 over the year-ago month. �The Sienna minivan reported sales of 8,125, up 4.0 percent over the same period last year.

Scion posted November sales of 3,834 units. �The all-new, redesigned tC sports coupe led the way with sales of 1,619 units, up 79.2 percent over last November. �The xB posted November sales of 1,405 units. The xD reported sales of 810 units for the month.

Lexus Division
Lexus reported passenger car sales of 9,188 units, down 12.4 percent from the year-ago month. �Lexus passenger car sales were led by the ES entry luxury sedan, which posted sales of 4,070 units. �The IS line-up reported combined sales of 2,557 units. �The LS and LS hybrid recorded a combined sales of 1,270 units, up 15.1 percent over last November.

Lexus light trucks recorded sales of 9,052 units, up 2.7 percent over last November. �Lexus Division sales were led by the RX 350 and RX 450h, which reported combined November sales of 7,235 units, down 12.5 percent from the year-ago month. �With November sales of 1,376 units, GX mid-size luxury utility vehicle posted a gain of 530 percent over the same period last year.

TMS Hybrids
TMS posted November hybrid sales of 14,041, down 7.0 percent from the year-ago month. �Toyota Division posted sales of 11,929 hybrids for the month. �Lexus Division reported sales of 2,112 hybrids in November.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

TOYOTA �RETAIL �SALES
(INCLUDES FLEET & HAWAII)
November, 2010

	----- CURRENT MONTH -----			-- CALENDAR YEAR TO DATE --
			DSR %			DSR %
	2010	2009	CHG	2010	2009	CHG

YARIS	2,154	3,557	-42.0	36,654	58,726	-37.4
COROLLA	16,202	21,899	-29.1	244,024	262,654	-6.8
CAMRY	20,737	27,385	-27.4	296,581	321,878	-7.5
VENZA	3,364	4,140	-22.1	43,325	48,591	-10.5
AVALON	2,186	1,944	7.8	25,699	24,361	5.9
PRIUS	10,224	9,617	1.9	125,289	127,907	-1.7
SCION xB	1,405	1,392	-3.3	18,826	23,705	-20.3
SCION tC	1,619	866	79.2	13,610	16,951	-19.4
SCION xD	810	822	-5.6	9,286	13,531	-31.1
TOTAL TOYOTA DIV. PASS. CAR	58,701	71,622	-21.5	813,294	898,309	-9.1
ES	4,070	4,110	-5.1	43,183	41,954	3.3
HS	788	1,407	-46.3	9,542	4,719	102.9
LS	1,270	1,057	15.1	10,759	9,249	16.7
SC	17	34	-52.1	315	670	-52.8
GS	486	596	-21.9	6,282	6,367	-1.0
IS	2,557	2,851	-14.0	30,347	33,924	-10.2
TOTAL LEXUS PASS. CAR	9,188	10,055	-12.4	100,428	96,883	4.0
TOTAL TOYOTA PASS. CAR	67,889	81,677	-20.3	913,722	995,192	-7.9
SIENNA	8,125	7,488	4.0	89,509	75,509	19.0
RAV4	12,306	11,512	2.4	153,391	132,346	16.3
FJ CRUISER	1,072	1,108	-7.3	13,662	10,338	32.6
4RUNNER	4,062	1,689	130.5	41,436	15,161	174.3
HIGHLANDER	9,156	6,213	41.2	80,850	73,676	10.1
LAND CRUISER	144	159	-13.2	1,594	2,071	-22.8
SEQUOIA	1,431	1,397	-1.8	12,078	14,627	-17.1
TOTAL SUV	28,171	22,078	22.3	303,011	248,219	22.5
4X2 TACOMA	3,641	3,531	-1.2	44,681	50,414	-11.1
4X4 TACOMA	4,975	4,102	16.2	50,547	51,913	-2.3
TOTAL TACOMA	8,616	7,633	8.2	95,228	102,327	-6.6
TUNDRA	7,464	6,379	12.1	83,296	70,515	18.5
TOTAL PICKUP	16,080	14,012	10.0	178,524	172,842	3.7
TOTAL TOYOTA DIV. LT TRUCK	52,376	43,578	15.2	571,044	496,570	15.4
LX	441	313	35.0	3,437	3,230	6.8
GX	1,376	209	530.9	14,204	5,733	148.6
RX	7,235	7,923	-12.5	83,700	81,564	3.0
TOTAL LEXUS LIGHT TRUCK	9,052	8,445	2.7	101,341	90,527	12.3
TOTAL TOYOTA LIGHT TRUCK	61,428	52,023	13.2	672,385	587,097	14.9
TOTAL TOYOTA DIV.	111,077	115,200	-7.6	1,384,338	1,394,879	-0.4
TOTAL LEXUS	18,240	18,500	-5.5	201,769	187,410	8.0
TOTAL TOYOTA	129,317	133,700	-7.3	1,586,107	1,582,289	0.6
MEMO:
DOM. COROLLA	12,965	21,744	-42.9	209,548	231,781	-9.3
DOM. CAMRY	20,491	27,201	-27.8	293,945	312,270	-5.5
DOM. RAV4	9,064	4,500	93.0	88,604	40,614	118.9
DOM. HIGHLANDER	7,564	3,919	85.0	61,025	4,942	1139.2
DOM. PICKUP	16,080	14,012	10.0	178,524	172,842	3.7
DOM. RX	5,229	5,521	-9.2	63,840	54,419	17.7

SELLING DAYS	24	23		279	280



TOYOTA DIV. IMPORT CAR	19,695	16,593	13.7	240,777	281,306	-14.1
LEXUS IMPORT CAR	9,188	10,055	-12.4	100,428	96,883	4.0
TOYOTA DIV NA BUILT CARS	39,006	55,029	-32.1	572,517	617,003	-6.9
TOTAL TOYOTA CARS	67,889	81,677	-20.3	913,722	995,192	-7.9

TOYOTA DIV. IMPORT LT TRUCK	10,112	12,262	-21.0	141,304	188,036	-24.6
LEXUS IMPORT LT TRUCK	3,823	2,924	25.3	37,501	36,108	4.2
TOYOTA DIV NA BUILT LT TRUCK	42,264	31,316	29.3	429,740	308,534	39.8
LEXUS NA BUILT LT TRUCK	5,229	5,521	-9.2	63,840	54,419	17.7
TOTAL TOYOTA LT TRUCK	61,428	52,023	13.2	672,385	587,097	14.9

SPORT UTILITY VEHICLES	36,151	29,415	17.8	390,690	328,408	19.4
� Memo: Lexus Sport Utility	9,052	8,445	2.7	101,341	90,527	12.3

SMALL VANS	8,125	7,488	4.0	89,509	75,509	19.0
PICKUPS	16,080	14,012	10.0	178,524	172,842	3.7

* NORTH AMERICAN BUILT VEHICLES
COROLLA	12,965	21,744	-42.9	209,548	231,781	-9.3
CAMRY	20,491	27,201	-27.8	293,945	312,270	-5.5
VENZA	3,364	4,140	-22.1	43,325	48,591	-10.5
AVALON	2,186	1,944	7.8	25,699	24,361	5.9
SIENNA	8,125	7,488	4.0	89,509	75,509	19.0
RAV4	9,064	4,500	93.0	88,604	40,614	118.9
HIGHLANDER	7,564	3,919	85.0	61,025	4,942	1139.2
PICKUP	16,080	14,012	10.0	178,524	172,842	3.7
SEQUOIA	1,431	1,397	-1.8	12,078	14,627	-17.1
RX	5,229	5,521	-9.2	63,840	54,419	17.7
TOTAL	86,499	91,866	-9.8	1,066,097	979,956	9.2
N.A. VEHICLES % OF TOTAL	66.9%	68.7%		67.2%	61.9%

SELLING DAYS	24	23		279	280
DSR = DAILY SELLING RATE