American Honda Reports November 2010 Sales Increase of 16.1 Percent

All-new Honda Odyssey up 31.7 percent

TORRANCE, CA - December 1, 2010: American Honda Motor Co., Inc., posted November sales of 89,617 vehicles, an increase of 16.1 percent based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 1,100,864, an increase of 5.9 percent versus last year based on the daily selling rate.

Honda Division posted November sales of 78,899, an increase of 15.9 percent versus last year. The Accord was the top-selling Honda model for the month with sales of 19,025, up 5.8 percent, followed by the CR-V with sales of 18,263, up 25.4 percent, and the Civic with sales of 16,562, up 16.3 percent. The all-new 2011 Odyssey continued to build momentum in its second full month of sales with 8,805 units, up 31.7 percent. Overall, Honda Division light-truck sales increased 24.7 percent to 38,802 and car sales increased 8.5 percent to 40,097.

"Our Acura Division sales continue to be strong, led by red hot year-to-date sales of our MDX and RDX SUVs," said John Mendel, executive vice president of sales for American Honda. "And with the newly released Odyssey minivan and CR-Z sport hybrid selling well, we look forward to a good year end."

Acura Division posted November sales of 10,718, an increase of 17.1 percent versus November 2009, and year-to-date sales reached 118,117, an increase of 24.6 percent. The MDX was the top-selling Acura model for the month with sales of 4,191, up 15.9 percent. Acura TSX sales totaled 2,589, up 16.7 percent, followed by the TL with sales of 2,431, up 13.1 percent.

*The daily selling rate (DSR) is calculated with 24 days for November 2010 and 23 days for November 2009. Year-to-date, the DSR is calculated with 279 days for 2010 and 280 days for 2009. All percentages reflect DSR.


American Honda Vehicle Sales For November 2010
	Month-to-Date			Year-to-Date
	November	November	DSR**	November	November	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	89,617	74,003	16.1%	1,100,864	1,043,641	5.9%
� Total Car Sales	45,285	39,765	9.1%	618,672	639,194	-2.9%
� Total Truck Sales	44,332	34,238	24.1%	482,192	404,447	19.6%
� � �Honda Total Car Sales	40,097	35,404	8.5%	558,319	581,195	-3.6%
� � �Honda Total Truck Sales	38,802	29,830	24.7%	424,428	367,298	16.0%
� � �Acura Total Car Sales	5,188	4,361	14.0%	60,353	57,999	4.4%
� � �Acura Total Truck Sales	5,530	4,408	20.2%	57,764	37,149	56.1%
Domestic Car Sales *	35,169	32,059	5.1%	509,210	500,347	2.1%
� Honda Division	32,738	30,000	4.6%	478,436	469,894	2.2%
� Acura Division	2,431	2,059	13.1%	30,774	30,453	1.4%
Domestic Truck Sales *	38,605	33,121	11.7%	451,066	368,127	23.0%
� Honda Division	33,075	28,713	10.4%	393,302	330,978	19.3%
� Acura Division	5,530	4,408	20.2%	57,764	37,149	56.1%
Import Car Sales	10,116	7,706	25.8%	109,462	138,847	-20.9%
� Honda Division	7,359	5,404	30.5%	79,883	111,301	-28.0%
� Acura Division	2,757	2,302	14.8%	29,579	27,546	7.8%
Import Truck Sales	5,727	1,117	391.3%	31,126	36,320	-14.0%
� Honda Division	5,727	1,117	391.3%	31,126	36,320	-14.0%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	78,899	65,234	15.9%	982,747	948,493	4.0%
� �Fit	4,180	3,570	12.2%	49,494	62,745	-20.8%
� Accord *	19,025	17,239	5.8%	279,000	261,818	6.9%
� � Memo: �Accord Hybrid	0	0		0	1
� � Memo: �Accord Crosstour***	2,230	485	340.6%	25,927	485	5264.9%
� Civic *	16,562	13,652	16.3%	231,955	237,403	-1.9%
� � Memo: �Civic Hybrid	612	243	141.4%	6,430	14,648	-55.9%
� S2000	0	25		85	776	-89.0%
� Insight	1,536	1,403	4.9%	19,325	18,933	2.4%
� CR-Z	1,024	0		4,373	0
� FCX Clarity	0	0		14	5	181.0%
� Odyssey �*	8,805	6,406	31.7%	98,035	91,167	7.9%
� Pilot *	7,593	6,502	11.9%	91,986	74,717	23.6%
� CR-V *	18,263	13,955	25.4%	180,589	172,528	5.0%
� Element *	939	1,017	-11.5%	12,960	13,458	-3.4%
� Ridgeline	972	1,465	-36.4%	14,931	14,943	0.3%
Acura Division Total	10,718	8,769	17.1%	118,117	95,148	24.6%
� TL *	2,431	2,059	13.1%	30,774	30,453	1.4%
� TSX	2,589	2,126	16.7%	27,683	25,724	8.0%
� RL	168	176	-8.5%	1,896	1,822	4.4%
� MDX *	4,191	3,465	15.9%	41,323	28,279	46.6%
� ZDX *	156	0		3,006	0
� RDX �*	1,183	943	20.2%	13,435	8,870	52.0%
Selling Days	24	23		279	280
� * �Honda and Acura vehicles are made of domestic & global sourced parts. �Accord includes Crosstour, Hybrid.
** �Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.

	Month-to-Date			Year-to-Date
	November	November	DSR**	November	November	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.

Hybrid	3,172	1,646	84.7%	30,128	33,582	-10.0%