New Owner Says Saab Will Soon Have Strongest Lineup

Washington DC December 13, 2010; The AIADA newsletter reported that despite a rough period that almost saw the demise of the brand, Saab will soon have the strongest vehicle lineup in its 73-year history thanks to investments by former owner GM and ceaseless deal-making by new owner Victor Muller.

By 2012, Saab will have its biggest, newest model line ever, Muller said in an interview with the Detroit Free Press. And the three new vehicles in that showroom don't include the car that really makes Muller's pulse pound – a modern version of the teardrop-shaped Saab 92 sedan that began Saab's tradition of efficient, advanced, and offbeat cars.

Muller expects Saab to turn a profit in 2012, when he hopes to sell 120,000 cars around the world. By the end of that year, the company will have an all-new 9-3 model on sale alongside the 9-5 sport sedan that just went on sale and the 9-4X sporty crossover that arrives in mid-2011. The 9-5 and 9-4X were both developed before GM decided to sell Saab.

Click here to read AIADA’s recent interview with Victor Muller in the fall edition of AutoDealer magazine.

Complete Detroit Free Press Story HERE